1974
DOI: 10.1287/opre.22.1.13
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A Mathematical Model for Simultaneously Determining the Optimal Brand-Collection and Display-Area Allocation

Abstract: This paper addresses a fundamental short-run resource-allocation problem confronting retail distribution: simultaneously finding the specific brands, from many, that should be displayed, and the amount of retail product-display area that should be assigned to these brands, in order to maximize the retail institution's profit. The paper decomposes total market demand according to the various levels of brand preference that could conceivably exist in final markets, and then, employs an algorithm, similar to the … Show more

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Cited by 97 publications
(45 citation statements)
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“…In [7] Anderson and his colleagues, investigated the customer preferences for specific brands for the optimal item allocation of shelves.…”
Section: Literature Reviewmentioning
confidence: 99%
“…In [7] Anderson and his colleagues, investigated the customer preferences for specific brands for the optimal item allocation of shelves.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Shelf space planning considers facing and replenishment decisions (see e.g., Corstjens and Doyle, 1981), while assortment planning considers the question of which and how many different products to offer (Mantrala et al, 2009). In the past two decades, numerous models and analytical solutions have been proposed to deal with both areas of research (e.g., Anderson and Amato, 1974;Borin and Farris, 1995;Borin et al, 1994;Brijs et al, 2000;Brijs et al, 1999;Bultez and Naert, 1988;Bultez et al, 1989;Corstjens and Doyle, 1981;Corstjens and Doyle, 1983;Fadılog lu et al, 2010;Hansen and Heinsbroek, 1979;Russell and Urban, 2010;Urban, 1998;Yang, 2001). In the shelf space planning literature, researchers traditionally apply the individual space elasticity and crosselasticity between products to determine which products to stock and how much shelf space to display these products, whereas, the main body of literature on assortment planning models is based on the estimation of substitution effects and develops optimization algorithms to define inventory levels by stochastic demand.…”
Section: Category Management and Assortment Planningmentioning
confidence: 99%
“…Urban (1969) presented a mathematical model that included the number of facings of an item as a predictor variable of its demand rate. Since then, a great deal of research- Anderson and Amato (1974), Corstjens and Doyle (1981), Zufryden (1986), Bultez and Naert (1988), Borin et al (1994), Urban (1998), among others-has investigated various aspects of the shelf-space allocation problem. More recently, issues such as wholesale prices (Martín-Herrán et al 2006), national vs. private brands (Amrouche and Zaccour 2007), and multiple objectives (Reyes and Frazier 2007) have been incorporated into the shelf-space allocation decision.…”
Section: Literature Reviewmentioning
confidence: 99%