“…A growing body of research suggests that entrepreneurial firms' early relationships promote their success by helping them overcome initial resource constraints (Katila, Rosenberger, & Eisenhardt, 2008;Ozcan & Eisenhardt, 2009), rise above disadvantaged social positions (Hallen, 2008;Vissa, 2011), and gain access to such diverse audiences as potential investors (Gulati & Higgins, 2003), alliance partners (Pollock & Gulati, 2007), the media (Santos & Eisenhardt, 2009), and customers (Elfring & Hulsink, 2003). Conceptually, researchers have framed relationship formation as an effective strategy that entrepreneurial firms can employ to help overcome their "liability of newness" (Baum, Calabrese, & Silverman, 2000;Stinchcombe, 1965) and to grow and develop (Khaire, 2010;Stuart, 2000).…”