A Marketing Work-Integrated-Learning Project: A working model

Wait, Marius

doi:10.20853/28-5-407

Cited by 3 publications

(3 citation statements)

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“…Empirical evidence on the benefits of discipline-specific WIL projects and models, such as in the Marketing field, incorporating the collaboration of all stakeholders for the benefit of the students, is absent. In fact, WIL is often reduced to case studies and industry guest speakers only (Wait 2014(Wait , 1680.…”

Section: Wil Benefits For Studentsmentioning

confidence: 99%

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Work integrated learning benefits for student career prospects - mixed mode analysis

Govender

Wait

2017

SAJHE

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Work integrated learning (WIL) aims to strategically inspire students to embrace prospective future careers, thereby contributing to economic innovation and growth. Higher Education is mandated to integrate WIL into curricula and qualifications in order to promote student career development. This is an invaluable opportunity for academics to not only integrate theory and practice, but to expose graduates-to-be to the world of work and assess their experiential learning. Most academics seem to shy away from WIL implementation due to perceived increase in workload, denying themselves and their students the benefits of WIL, especially for student career prospects.This empirical article reports on a transdisciplinary exploration into the benefits of two discipline-specific WIL projects using a mixed model analysis approach. A comparative, triangulated study of the Marketing qualitative and Human Resource quantitative data reveals that the students enjoy their WIL experience, gain additional knowledge and skills, and are exposed to various career opportunities.

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Section: Wil Benefits For Studentsmentioning

confidence: 99%

“…Students are taught the subject theory in the Personal Selling and Sales Management classes and are expected to apply this knowledge in the real world by achieving a set sales target. This project is referred to as the DSA-UJ Project (Wait 2014).…”

Section: Qualitative Marketing Studymentioning

confidence: 99%

Work integrated learning benefits for student career prospects - mixed mode analysis

Govender

Wait

2017

SAJHE

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“…Ralph et al, (2007) advancing the views of Clift and Brady (2005) noted that the studies and research done has highlighted and revealed that the voice of students who have completed WIL placements is relatively small and that policy-makers and program administrators have more often ignored these students. Wait (2014) advanced that if the purpose of WIL is limited to students gaining work experience, then it is highly possible that its effectiveness will not be realised completely. In this regard, Ralph et al, (2007) emphasised that it is necessary to evaluate and analyse students post placement WIL results in order to improve current practices since they are the only stakeholder who have a direct, daily and intimate involvement with all aspects of the teaching and learning situation.…”

Section: Literature Reviewmentioning

confidence: 99%

Supervisor’s and Tourism Students' Evaluation of Work Integrated Learning: A Post Placement Analysis

Ramukumba¹

2021

GTG

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The success of work-integrated learning (WIL) in academic activities is dependent on feedback from supervisors and the students themselves. Feedback from industry supervisors is crucial for the success of WIL activities in ac ademic qualifications. The purpose of this paper is to analyse the evaluations of supervisors of Lerotholi Polytechnic 2019 final year tourism students WIL and the evaluation of WIL by students themselves. This was done by supervisors evaluating the frequency with which they observed certain behaviour from the students. The evaluation questionnaire formed part of the final WIL report that the students submitted back to the institution upon completing the WIL program. The findings of this research indicate that overall observations by supervisors were consistently and often whilst from a student’s perspective, findings show that payment for WIL and gender affect aspects related to how they agreed or disagreed with statements in question.

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Practitioner Involvement in Experiential Online Learning in Higher Business Education: A Case Study

Leuenberger¹

2017

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A Marketing Work-Integrated-Learning Project: A working model

Cited by 3 publications

References 0 publications

Work integrated learning benefits for student career prospects - mixed mode analysis

Work integrated learning benefits for student career prospects - mixed mode analysis

Supervisor’s and Tourism Students' Evaluation of Work Integrated Learning: A Post Placement Analysis

Practitioner Involvement in Experiential Online Learning in Higher Business Education: A Case Study

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