A market-driven approach to product family design

Kumar, Deepak; Chen, Wei; Simpson, Timothy W.

doi:10.1080/00207540701393171

Cited by 134 publications

(37 citation statements)

References 41 publications

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“…More broadly, this study focused on only one aspect of the process, the design of the product itself. However, the design and development of products is a challenging and complex endeavor that must be integrated within a larger context of system-level design, manufacturing as well as a product's intended market [56,57] and retail channels [58]. Future work should examine how choice of design tools and representation might influence the greater scope of how a product is marketed, distributed, and sold.…”

Section: Future Workmentioning

confidence: 99%

Connections Between the Design Tool, Design Attributes, and User Preferences in Early Stage Design

Häggman

Tsai

Elsen

et al. 2015

Journal of Mechanical Design

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Gathering user feedback on provisional design concepts early in the design process has the potential to reduce time-to-market and create more satisfying products. Among the parameters that shape user response to a product, this paper investigates how design experts use sketches, physical prototypes, and computer-aided design (CAD) to generate and represent ideas, as well as how these tools are linked to design attributes and multiple measures of design quality. Eighteen expert designers individually addressed a 2 hr design task using only sketches, foam prototypes, or CAD. It was found that prototyped designs were generated more quickly than those created using sketches or CAD. Analysis of 406 crowdsourced responses to the resulting designs showed that those created as prototypes were perceived as more novel, more aesthetically pleasing, and more comfortable to use. It was also found that designs perceived as more novel tended to fare poorly on all other measured qualities.

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Section: Future Workmentioning

confidence: 99%

Connections Between the Design Tool, Design Attributes, and User Preferences in Early Stage Design

Häggman

Tsai

Elsen

et al. 2015

Journal of Mechanical Design

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“…MSG is effective to help marketing and engineering identify the platform leveraging strategy as it visualizes the specific market niche. In [2], market segmentation grid is used to make a decision on product positioning, commonality, and optimal configuration of design variables for each product in the family. In this work, MSG comprises the info of market segments and performance tiers which are plotted horizontally and vertically, respectively.…”

Section: Market Segmentation Gridmentioning

confidence: 99%

Module Family Design for Modular Product

Adhitama

2015

Advances in Intelligent Systems and Computing

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Abstract. Modular structure based products have been chosen by industries to provide sufficient variety of their products to the market. In this work, a multiobjective product family design that aims to develop a module family for a modular product is discussed. Enterprise considerations such as market share and cost-savings benefits are integrated with the product family design. A representation scheme is introduced to enable us to integrate the qualitative market segmentation grid (MSG) with the scalability evaluation which plays a significant role in determining the appropriate configuration of the module product as well as the final product in different market niches. The combinatorial problem with a large number of module configurations is solved through the implementation of genetic algorithm of NSGA-II. The design of a family of applicationspecific integrated circuits (ASIC) for a modular structure based electronic control unit (ECU) is used to demonstrate the proposed approach.

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“…Newer optimization algorithms such as ant colony optimization are also finding use in product family design (Kumar and Allada 2007); however, genetic algorithms (GAs) are becoming the predominant approach for product family optimization given the flexibility in their problem formulation, capability to handle multiple objectives, and their ability to run in parallel computing environments (Jiao et al 2007b;Khajavirad et al 2009). Multi-objective optimization approaches for product family design are also being used to combine other methods and tools, such as the market segmentation grid to identify effective platform leveraging strategies (Kumar et al 2009), and integrate engineering design, customer value, and production cost models to identify profitable portfolios of products and platforms (de Weck 2005). Given the potential synergies among these methods and tools, an integrated approach to product family design would provide an effective means to translate user requirements into commonality specifications.…”

Section: Gvi Ratings Gvi Ratings Gvi Matrix Gvi Matrixmentioning

confidence: 99%

From user requirements to commonality specifications: an integrated approach to product family design

et al. 2011

Self Cite

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Many companies design families of products based on product platforms that enable economies of scale and scope while satisfying a variety of market applications. Product family design is a difficult and challenging task, and a variety of methods and tools have been created to support this platform-based product development. Unfortunately, many of these methods and tools have been developed-and consequently exist-in isolation from one other. In this paper, we introduce an approach to integrate several of these disparate tools into a framework to translate user needs and requirements into commonality specifications during product family design. The novelty of the approach lies in how we integrate the market segmentation grid, Generational Variety Index (GVI), Design Structure Matrix (DSM), commonality indices, mathematical modeling and optimization, and multi-dimensional data visualization tools to identify what to make common, what to make unique, and what parameter settings are best for each component and/or subsystem in the product family. The design of a family of unmanned ground vehicles (UGVs) demonstrates the proposed approach and highlights its benefits and limitations.

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A market-driven approach to product family design

Cited by 134 publications

References 41 publications

Connections Between the Design Tool, Design Attributes, and User Preferences in Early Stage Design

Connections Between the Design Tool, Design Attributes, and User Preferences in Early Stage Design

Module Family Design for Modular Product

From user requirements to commonality specifications: an integrated approach to product family design

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