A Management of the conflict for entrepreneurial innovation at a transnational company located in Mexico

Abstract

The objective of this work is to analyze how conflict gives way to entrepreneurial innovation as a result of facing the non-compatibility between universalism-particularism at the subsidiary of a transnational company located in Mexico. The evidence was obtained by means of a survey, interviews, analysis of electronic mails, minutes of work, project documents and systemic observation.For this research, the SPSS and the root cause analysis were required. Conflict derived from non-compatibility between Universalism and Particularism leads to a more accurate decision making process.