A longitudinal study of Olympic Games’ impact on the image of a host country

Tasci, Asli D.A.; Hahm, Jeeyeon; Terry, Deborah Breiter

doi:10.1080/10548408.2019.1568952

Cited by 33 publications

(33 citation statements)

References 75 publications

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“…As Prayag (2018) notes resilience is an ongoing behavioral process, thus, this study presents the change of Thai MICE destination image and resilience to crises of Thai MICE stakeholders before, during, and after the political crisis. The destination image complexity requires the quantitative and qualitative approach ( Pan, 2011 ) in unveiling the change in destination image ( Tasci, Hahm, & Breiter, 2020 ). Accordingly, a mixed research method of qualitative and quantitative design was employed in this research using semi-structured interviews, participant observations and questionnaire surveys ( Khoo-Lattimore, Mura, & Yung, 2019 ).…”

Section: Methodsmentioning

confidence: 99%

Resilience to crises of Thai MICE stakeholders: A longitudinal study of the destination image of Thailand as a MICE destination

Rittichainuwat

Laws

Maunchontham

et al. 2020

Tourism Management Perspectives

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The COVID-19 outbreak has changed rapidly the business operation and travel behavior of global communities and calls for research on resilience. This study aims to identify the changing destination image of Thailand as a MICE destination during crises and examine the resilience of Thai MICE stakeholders. A mixed method of qualitative and quantitative design was employed using interviews, observations and questionnaire surveys. A longitudinal study of Thai MICE stakeholders during 14 years revealed that the Buddhist concepts of resilience and Thainess contribute to psychological resilience. Buddhism and Thainess cultivate the concept of crisis concierge. Surveys showed unchanged image of exhibition facilities during the political instability. Thailand's incentive travel benefits from the availability of bleisure (a combination of business and leisure) attractions. Good value for money, Thai hospitality, bleisure attractions, and international standard venues are key resilient factors.

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Section: Methodsmentioning

confidence: 99%

Resilience to crises of Thai MICE stakeholders: A longitudinal study of the destination image of Thailand as a MICE destination

Rittichainuwat

Laws

Maunchontham

et al. 2020

Tourism Management Perspectives

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“…Furthermore, the tourism demand significantly increased in Japan and China due to Shinkansen network and High-speed rail infrastructure respectively (Kurihara and Wu, 2016). In addition, large scale events also help in the development of local infrastructure, leading to improved destination image and increased tourism demand (Herz and Arnegger, 2017; Tasci et al , 2019). Therefore, indicates a significant relationship among transport infrastructure development, destination image and tourism demand (Khadaroo and Seetanah, 2007, 2008).…”

Section: Literature Reviewmentioning

confidence: 99%

Assessment of residents’ destination image and their pro-tourism development behaviour: perspectives on the China–Pakistan economic corridor

Nazneen

Din

2020

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Purpose Based on Butlers’ Tourism Area Life Cycle (TALC) model and stakeholder theory, this paper aims to propose an integrative model to examine the perceived impacts of cross-border mega-infrastructure development within the China–Pakistan economic corridor (CPEC). It was hypothesised that these perceptions may be predictors of residents’ perceived destination image (RPDI) and pro-tourism development behaviour (PTDB). Design/methodology/approach Interviewer adopted a self-administered questionnaire method and a descriptive technique to analyse the data. Findings The empirical results of 800 questionnaires in SEM indicates that, perceived CPEC benefits positively effects RPDI and PTDB. Further, the perceived CPEC costs positively influenced RPDI but had a negative relationship with PTDB. Moreover, RPDI partially mediated between perceived CPEC benefits and PTDB but fully mediated between perceived CPEC costs and PTDB. Originality/value In residents’ destination image studies, there is a paucity of the application of Butlers’ TALC model. Therefore, application of Butlers’ TALC model in residents’ destination image study in the context of cross-border mega-infrastructure development project of CPEC is entirely new.

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“…The literature demonstrates that the outcomes of mega-events can either be positive or negative; such outcomes can permeate different fields, often manifesting in infrastructure, economic, touristic, and social impacts for the local population and its sports legacy (Bishnu et al, 2016;Ferreira et al, 2018;Gaffney, 2013;Malhado et al, 2013;Millington and Darnell, 2014;Penna and Bovy, 2014;Preuss and Sch€ utte, 2016;Sanchez and Broudehoux, 2013;Silva et al, 2016;Sousa-Mast et al, 2013;Tasci et al, 2019). One of the positive effects that a sports mega-event can bestow upon the host city and country is the improvement of its image as a destination (Balsas, 2017;Ferreira et al, 2018;Singhand Zhou, 2016;Kaplanidou and Vogt, 2007).…”

Section: Introductionmentioning

confidence: 99%

“…The increase of awareness and visits has been pointed out in the literature as a result of associating with the event image (Kim et al, 2014). This conclusion appeared from various research perspectives, including investigations focusing on the population that attended the event (Kaplanidou and Vogt, 2007;Lai, 2016) or that did not attend (Hahm et al, 2018;Tasci et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

Rio de Janeiro’s image as the 2016 Olympic Games host city: analysis of the main image formation factors

Ferreira

Giraldi

2020

JHTI

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Purpose This paper aimed to verify the most important factors (cognitive and affective dimensions) perceived in Rio de Janeiro’s image as the host city of the 2016 Olympic Games and to identify the factors that predict better the overall city image and its affective image dimension in this particular context of a sports mega-event. Design/methodology/approach This paper employs exploratory factor analysis to define intervening factors in each dimension of Rio de Janeiro’s image. By parting from the initial diagnostic analysis, multiple regression analysis was applied to measure how the intervening factors predicted the overall image of the host city, as well as to whether its cognitive dimension was able to predict the affective dimension. Data collection was conducted by applying structured questionnaires with a sample of international respondents (n = 274). Findings Rio’s image as a sports mega-event host city presented two intervening factors for each dimension. For image composition, the most important cognitive factor diagnosed was “Services and Attractions.” For the affective dimension, the most important factor diagnosed was “Positive Feelings.” The investigation concluded that the cognitive dimension was capable of predicting the affective dimension, as “Positive Feelings” was the factor that better predicted Rio’s overall image as the host city of the 2016 Olympic Games, while the “Services and Attractions” factor was not significant in predicting the host city’s image. Research limitations/implications The main focus of the investigation was the host city’s international image as presented by primary sources. The sample for investigation was therefore composed exclusively of foreign students, nonresidents in Brazil, who did not participate in said events. Although this approach provides a partial diagnostic of the host cityvs image, for an overall and accurate image diagnostic it is also relevant to investigate the national residents’ point of view, which is beyond the scope of this investigation. Practical implications The findings suggest that destination marketers would obtain better results investing in the affective dimension, employing actions that stimulate positive feelings about the host city, especially when relating to sports mega-event. Investment in general infrastructure is also presented as a relevant factor. Social implications The host city’s image can guide policies to improve local capacity to attract investments and new events that contribute to change in urban areas, as well as to reinforce positive aspects of that image. Investment in general infrastructure, again, is presented as a crucial issue. Originality/value The value and originality of the presented investigation lie in a lack of specific studies on Rio’s image as a travel destination, despite its being the most important touristic city in Brazil and the host for the 2016 Olympic Games. A separate analysis of individual image dimensions and the examination of intervening cognitive factors in the affective dimension are also not common in a sports mega-event context.

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A longitudinal study of Olympic Games’ impact on the image of a host country

Cited by 33 publications

References 75 publications

Resilience to crises of Thai MICE stakeholders: A longitudinal study of the destination image of Thailand as a MICE destination

Resilience to crises of Thai MICE stakeholders: A longitudinal study of the destination image of Thailand as a MICE destination

Assessment of residents’ destination image and their pro-tourism development behaviour: perspectives on the China–Pakistan economic corridor

Rio de Janeiro’s image as the 2016 Olympic Games host city: analysis of the main image formation factors

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