A Longitudinal Study of Corrective Advertising

Dyer, Robert F.; Kuehl, Phillip G.

doi:10.1177/002224377801500106

Cited by 35 publications

(18 citation statements)

References 12 publications

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“…However, the ad did not bring beliefs that Listerine “prevents colds” back to baseline. 16 The belief persisted to a degree. Corrections about vaccination misinformation demonstrated that simple “no risk” messages led to elevated levels of perceived vaccination risk.…”

Section: The Challenges Of Correcting Misinformationmentioning

confidence: 98%

“…The correction of misinformation is not simply a matter of providing clearly worded alternative information from credible sources. 16,19 Educating the public with simple correctives to misinformation has never been the answer to influencing the public’s health and is increasingly less so given the complexity, speed, narrow and self-interested reach of online communication and new media outlets. 12 …”

Section: The Challenges Of Correcting Misinformationmentioning

confidence: 99%

“…21 A simple ban on wording alone is inadequate, and reinforces the importance of public information campaigns for reducing misperceptions. 22 On the basis of the research literature on tobacco products as well as other behaviors, 16–22 we expect that misinformation about tobacco products will remain even in the presence of simple, clear corrective information.…”

Section: The Challenges Of Correcting Misinformationmentioning

confidence: 99%

“…Research has shown that people default to complete and coherent stories, even inaccurate ones, to create what are perceived to be sensible interpretive frameworks. 15,16 They tend to fill gaps with information that is readily available, regardless of its truth value especially when this information is congruent with self-interests, values, or identities. 42 Cook and Lewandowsky 11 have emphasized the importance of including an explanatory framework as a part of the corrective message.…”

Section: Enhanced Corrective Statements May Reduce Belief Echoesmentioning

confidence: 99%

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Interventions to Correct Misinformation about Tobacco Products

et al. 2015

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In 2006, the U.S. District Court held that tobacco companies had “falsely and fraudulently” denied: tobacco causes lung cancer; environmental smoke endangers children’s respiratory systems; nicotine is highly addictive; low tar cigarettes were less harmful when they were not; they marketed to children; they manipulated nicotine delivery to enhance addiction; and they concealed and destroyed evidence to prevent accurate public knowledge. The courts required the tobacco companies to repair this misinformation. Several studies evaluated types of corrective statements (CS). We argue that most CS proposed (“simple CS’s”) will fall prey to “belief echoes” leaving affective remnants of the misinformation untouched while correcting underlying knowledge. Alternative forms for CS (“enhanced CS’s”) are proposed that include narrative forms, causal linkage, and emotional links to the receiver.

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Section: The Challenges Of Correcting Misinformationmentioning

confidence: 98%

Section: The Challenges Of Correcting Misinformationmentioning

confidence: 99%

Section: The Challenges Of Correcting Misinformationmentioning

confidence: 99%

Section: Enhanced Corrective Statements May Reduce Belief Echoesmentioning

confidence: 99%

See 2 more Smart Citations

Interventions to Correct Misinformation about Tobacco Products

et al. 2015

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“…Previous studies have been focused (Dyer & Kuehl, 1978;Kuehl & Dyer, 1976;Russo, Metcalf & Stephens,1981). In the case of apparel products, the suggestion that a product purchase would be approved by a reference group could add an increased dimension to identifying attitude change.…”

Section: The Approachmentioning

confidence: 99%

Apparel Advertising: A Study in Consumer Attitude Change

Witter

Noel

1984

Clothing and Textiles Research Journal

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Advertisements for apparel products frequently feature hyperboles to convince consumers that a product is superior to other similar brand offerings. The objective of this study was to investigate what type of advertising information was believable enough to produce a change in consumer's attitudes. Two attitude models developed by Fishbein were used to assess consumers' attitudes. The original Fishbein model is based on the consumer's perception of actual product attributes provided by a brand. The extended Fishbein model includes the information used in the original Fishbein model in addition to a reference group factor. Two product groups, ladies' footwear and pantyhose, were used in this study because they are areas where product superiority claims have been made without substantiation. Female high school students were assigned to a pretest-posttest control group design. Advertisements for eight brands were used as the experimental treatment. Results from the study indicate that advertisements for five of the eight brands were believable enough to produce a significant change in attitude.

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The cognitive processes underlying false beliefs

2022

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Corporate marketing teams sometimes promote misleading, unverified, or utterly false claims. For example, Goop has faced considerable criticism for marketing numerous products (e.g., vaginal steaming, coffee enemas, jade eggs) that do not yield their advertised medical benefits. New Balance falsely claimed that their technologically advanced sneakers strategically activate the glutes, quads, hamstrings, and calves, enabling their wearers to tone and burn extra calories. Advertisements for the herbal supplement, Airborne, claimed that it helps to ward off harmful bacteria and germs, preventing the flu and common cold; such benefits were, however, unestablished. Misleading and false advertisements such as these are not a new phenomenon; famous examples include Stanley's Snake Oil and Listerine's claims in the 1970s that their mouthwash cured colds. But recent developments in digital media (and social media, in particular) mean that such falsehoods spread more rapidly and more widely than ever before. A single tweet can, for example, reach millions of people in an instant. In this context, it has become increasingly important to understand how consumers make judgments about the veracity of information, and how they update their beliefs in the face of retractions or other feedback.What processes drive consumers' judgments about the veracity of information, and what processes play a role in belief revision (i.e., the correction of false beliefs)? Oftentimes, advertisers appeal to people's emotions, insecurities, and motivations. This "hot cognition" occurs within a system tuned to learn and update beliefs about the world. People's belief in falsehoods (and their ability to update their beliefs) depends on the same processes that give rise to accurate beliefs, not upon unique, special processes or strategies specific to any particular domain of research (Isberner &

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A Longitudinal Study of Corrective Advertising

Cited by 35 publications

References 12 publications

Interventions to Correct Misinformation about Tobacco Products

Interventions to Correct Misinformation about Tobacco Products

Apparel Advertising: A Study in Consumer Attitude Change

The cognitive processes underlying false beliefs

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