A long-term study of sport event volunteers: Cincinnati Flying Pig Marathon Weekend in 2012 and 2022
Julie Cencula Olberding,
Douglas J. Olberding
Abstract:PurposeThis study examined the characteristics, motivations and satisfaction of volunteers for the Cincinnati Flying Pig Marathon Weekend across a 10-year period. The purpose was to enhance our understanding of sport event volunteers, especially in the long term. This information and insight may be useful in light of ongoing challenges with volunteer recruitment and retention, which have been exacerbated by the COVID-19 pandemic.Design/methodology/approachThe authors developed and implemented an online survey,… Show more
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