“…Producers' SR actions have been viewed primarily as responses to consumer demand Tirole 2010, Kitzmueller andShimshack 2012). Consumer attitudes regarding SR products have been studied in laboratory settings involving students and other selected groups and outside the lab with consumers (Krystallis and Chryssohoidis 2005, Didier and Lucie 2008, Vanberg 2015, Engel andSzech 2020). Producer behavior, on the other hand, has been studied almost entirely in laboratory settings using student participants (Pigors and Rockenbach 2016, Etilé and Teyssier 2016, Feicht et al 2016.…”