A Literature Review of Quantitative Persona Creation

Salminen, Joni; Guan, Kathleen; Jung, Sin‐Ho; Chowdhury, Shammur Absar; Jansen, Bernard J.

doi:10.1145/3313831.3376502

Cited by 72 publications

(62 citation statements)

References 49 publications

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“…Until recently, creating data-driven personas that are based on behavioral data in large quantities had a limited number of efforts in the literature [54]. However, the use of QUANT methods has increased, driven by the increasing availability of online user data [21,91] and user segmentation algorithms [73].…”

Section: Primary Methods Of Persona Creationmentioning

confidence: 99%

“…MIXED personas are often recommended in the literature [71], and most QUANT approaches tend to be accompanied by some form of QUAL effort in writing and evaluation of the persona profiles [73].…”

Section: Step 4: Identify Archetype Usersmentioning

confidence: 99%

“…Mapping stakeholder needs for requirements engineering before starting the project and communicating these as personas that safeguard anonymity and facilitate dealing with sensitive topics -the more diverse the stakeholder groups are, the more useful personas can be (e.g., for global projects [66]) in reducing uncertainty, aligning expectations, and helping "name the pain" [25] 6. Mapping the user journey, product lifecycle, and service ecosystems [35] -especially the "dataification" of personas [73] enables modeling customer reactions in various stages of their journey, as well as understanding the motivations of service ecosystem and value network members 7. Bridging knowledge gaps to serve users of information systems better -for example, Schreieck et al [77] mention refugees arriving in Europe struggle to obtain information from digital platforms, as these platforms are not necessarily adapted for their needs 8.…”

Section: You Have Pre-existing Resourcesmentioning

confidence: 99%

“…Especially for novice persona users, this methodological plurality may feel confusing and difficult, as the methods range from interpretative qualitative approaches to complicated data science algorithms [73]. A basic understanding is required for selecting the appropriate persona creation approach for a given task, context, or scenario.…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Strengths and Weaknesses of Persona Creation Methods: Guidelines and Opportunities for Digital Innovations

Jansen¹,

Jung²,

Salminen³

et al. 2021

Proceedings of the Annual Hawaii International Conference on System Sciences

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Persona is a technique for enhancing user understanding and improving the user-centered design of digital products. Persona creation has traditionally been divided into Qualitative, Quantitative, and Mixed Methods approaches. However, no literature systematically contrasts the strengths and weaknesses of these approaches. We review the literature to map the strengths and weaknesses of these approaches and evaluate the potential of personas for the domain of digital innovation. We provide insights for better creation and use of personas by both researchers and practitioners, especially those that are new to personas, deploying personas in a new domain, or familiar with only one of the persona creation approaches.

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Section: Primary Methods Of Persona Creationmentioning

confidence: 99%

Section: Step 4: Identify Archetype Usersmentioning

confidence: 99%

Section: You Have Pre-existing Resourcesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Strengths and Weaknesses of Persona Creation Methods: Guidelines and Opportunities for Digital Innovations

Jansen¹,

Jung²,

Salminen³

et al. 2021

Proceedings of the Annual Hawaii International Conference on System Sciences

Self Cite

View full text Add to dashboard Cite

show abstract

“…The questions of what the persona creation protocol should be and what information should persona creators include have not been explored in-depth. Indeed, methodologies employed in the literature are often vaguely described and unsystematic, with little discussion on the justification behind the design choices [39]. Nielsen et al [33] observed this shortcoming when analyzing and comparing the templates of user experience personas developed by Danish companies.…”

Section: Introductionmentioning

confidence: 99%

Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy

Guan¹,

Salminen²,

Nielsen³

et al. 2021

Proceedings of the Annual Hawaii International Conference on System Sciences

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Practitioners in user-centric industries have increasingly recognized the applicability of personas. However, the methods used to create personas in different domains remain inconsistent and unsystematic. We analyzed 51 studies focused on designing personas for professional purposes and find the practice most prevalent in the user experience (UX) design, healthcare, market research, and social media strategy domains. Within these domains, UX design personas are characterized by their focus on user activity and goals, market research personas on customers' lifestyles, health personas on medical patients' physical symptoms, and social media strategy personas on interactions within online communities. We identify and compare the elements in the personas. Based on this, we provide guidelines for professionals interested in developing personas for recruiting users, understanding barriers to positive user experience, and building online communities, including how to represent persona details related to lifestyle, contexts of product usage, and scaling of online data.

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Developing occupational and health susceptibility personas for wastewater personnel in the United States in the age of COVID‐19

Zhang

Kinyua³

2022

Water Environment Research

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Compared with the public, wastewater personnel, are at an increased risk of infection and illness from wastewater pathogens due to work-related tasks. Unfortunately, current risk assessment approaches do not consider individual personnel factors (e.g., age and health conditions) that may influence their susceptibility to a health effect. The objective of this study is to establish a baseline level of occupational and health factors among the wastewater personnel population, quantify these factors using a susceptibility evaluation scoring system, and examine relevant susceptibility features using the concept of "Personas." Using survey data from 246 respondents and public health risk data on COVID-19 from the CDC, personnel clustered into three persona groups: "low susceptibility," "high occupational susceptibility," and "high health susceptibility." Results highlight the intersectionality between gender, age, underlying health conditions, job tasks, and level of exposure to wastewater and provide context for incorporating individual variables into risk assessment methodologies with the goal of protecting this essential workforce. Practitioner Points• A risk assessment framework that combines health and occupational susceptibility factors was developed for wastewater treatment plant personnel.• Wastewater personnel clustered into three persona groups: "low susceptibility," "high occupational susceptibility," and "high health susceptibility."• The intersectionality between job related activities and individual health provides a holistic approach to risk assessment for wastewater personnel.

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A Literature Review of Quantitative Persona Creation

Cited by 72 publications

References 49 publications

Strengths and Weaknesses of Persona Creation Methods: Guidelines and Opportunities for Digital Innovations

Strengths and Weaknesses of Persona Creation Methods: Guidelines and Opportunities for Digital Innovations

Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy

Developing occupational and health susceptibility personas for wastewater personnel in the United States in the age of COVID‐19

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