A Lifestyle Segmentation Analysis of the Backpacker Market in Scotland

RV Association Members' Profile: A Demographic Segmentation and Lifestyle Exploration

“…For example, Loker-Murphy (1996) identified backpackers in four clusters; social/excitement seekers, escapees/relaxers, achievers, and selfdevelopers. Thyne, Davis, and Nash (2004) identified five cluster groups of backpackers were identified for marketing and promotional implications in Scotland; typical backpackers, discoverers, outdoors, family ties, and routine travelers (Thyne, Davis, and Nash, 2004). Cohen Ocean cruising is also prevalent in the lifestyle travel literature.…”

Exploring Pull Factor Influences at Campgrounds by RV Association Members

“…Previous literature has included culinary tourists (Smith et al, 2010), ecotourists (Chan and Baum, 2007); international travelers (Hsu and Lam, 2003;Poria et al, 2006;Sharpley and Sundaram, 2005), recreational home users (Sievanen et al, 2008), seniors (Jang and Wu, 2006;Lehto et al, 2001;Sangpikul, 2008;You and O'Leary, 2000), and university women (Kim and Beck, 2009). Travel motivation agendas have also included backpacking (Cohen, 2011;Loker-Murphy, 1996, Thyne et al, 2004, caravanning (Prideaux and McClymont, 2006), conventions (Axelsen, 2006), ecolodges (Chan and Baum, 2007), events (Kim, Borges, and Chon, 2006;McCleary et al, 2006), green practices (Manaktola and Jauhari, 2007), ocean cruising (Jennings, 1997;Lusby and Anderson, 2010), and rural tourism (Oh and Schuett, 2010;Pesonen et al, 2011).…”

Segmentation and satisfaction preferences of specific Looking Glass Cohorts profiles: A case study of the timeshare industry

“…2,3 For instance, traditional lodging properties providing overnight accommodations to the travelling public continue to evolve, with ' new properties ' increasingly targeting more highly defi ned niche segments of the population. Marriott exemplifi es this trend, with some of its more recent additions being TownPlace Suites, SpringHill Suites, Marriott Vacation Club and Marriott Villa Vacations, with the latter two being timeshare properties.…”