A lei da tv paga: impactos no mercado audiovisual

Lima, Heverton Souza

doi:10.11606/d.27.2015.tde-26062015-162615

Cited by 10 publications

(13 citation statements)

References 1 publication

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“…Como percebido nos textos de Martins (2018), Ladeira & Marchi (2019), Lima (2015) e Aranguren (2018), as obrigações tributárias se apresentam como o grande "calcanhar de Aquiles" da regulamentação. Alguns autores defendem que o problema não está na tributação em si, mas na forma como os instrumentos vêm sendo administrados e empenhados.…”

Section: Relação Entre Vod E Tv Por Assinaturaunclassified

Regulação do vídeo sob demanda na América do Sul: Um olhar para o estado da arte

Campos¹,

Canedo

2021

Chasqui

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Os últimos anos foram marcados pelo surgimento dos serviços de vídeo sob demanda como novas tecnologias atuantes em todos os setores da cadeia produtiva do audiovisual. A regulação se coloca como um dos principais pontos da agenda, amplamente discutida por pesquisadores da área. Este artigo apresenta uma revisão de literatura, a partir da construção e análise de um portfólio bibliográfico focado na temática da regulação para os serviços de vídeo sob demanda na Argentina, no Brasil e na Colômbia, entre 2009 e 2019. Os resultados indicam quatro principais temas que aparecem de forma transversal e recorrentemente entre as produções científicas analisadas.

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Section: Relação Entre Vod E Tv Por Assinaturaunclassified

Regulação do vídeo sob demanda na América do Sul: Um olhar para o estado da arte

Campos¹,

Canedo

2021

Chasqui

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“…In line with the tenets of the neoliberal Program for National Privatization ( Programa Nacional de Desestatização ), President Collor announced Provisional Measure 151/90 (M.P. 151/90), which marked for permanent closure 11 state-run companies, including, among others, the Brazilian Film Company (Embrafilme), a state-run financier, co-producer, and distributor whose initial aim was to promote and distribute Brazilian films abroad (Ikeda, 2015; Johnson, 1987; Lima, 2015; Santos, 2009). By the time any substantial government support returned in 1993, the Brazilian film industry had collapsed, releasing only three commercial films, which on average attracted a measly 36,000 spectators (Butcher, 2006; Ikeda, 2015; Johnson, 2007; Nagib, 2002; Rêgo, 2005; Santos, 2009).…”

Section: The Audiovisual Law: the Centrality Of Globomentioning

confidence: 99%

Shifting the center: the impact of the Pay-TV Law on the Brazilian audiovisual field

Carter

2018

Media, Culture & Society

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Although the Brazilian mediascape has been in transition since the early 1990s, the passage of the Pay-TV Law (Law 12.485) in 2011 established a new era. The Pay-TV Law has led to the rise of new distributors and production companies, a proliferation of viewing options, and a diversification of narrative formats. This increasingly competitive era has accelerated the fragmentation of TV Globo’s hegemony over the symbolic constructions of Brazil as an imagined community. In addition, this fragmentation has led to more diverse depictions of the country and its people, moving beyond the racially and geographically limited representations of TV Globo’s telenovelas, and thereby expanding the broader social imaginary. The series 3%, from a 2011 YouTube web pilot to its 2016 release as Netflix’s first original Brazilian series, is one prime example of production occurring beyond TV Globo’s reach, the ongoing transformation to the field, and the broadening depiction of how Brazil is imagined that began with the passage of the Pay-TV Law in 2011.

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“…As Heverton Sousa Lima shows, one of Law 12.485’s most visible effects has indeed had to do with the exponential increase in the creation of series, a relatively rare genre in the Brazilian context. According to Lima (2015, 122), between 2012 and 2014, 385 Brazilian television series received their necessary licenses from ANCINE. This number, up from 119 during the period between 2009 and 2011, represents a 224 percent increase over the first two years of Law 12.485’s implementation (Lima 2015, 122).…”

Section: Fifteen Years Of Transition—the Pay Television Lawmentioning

confidence: 99%

“…According to Lima (2015, 122), between 2012 and 2014, 385 Brazilian television series received their necessary licenses from ANCINE. This number, up from 119 during the period between 2009 and 2011, represents a 224 percent increase over the first two years of Law 12.485’s implementation (Lima 2015, 122). Producer and co-owner of O2 Filmes, another of Brazil’s largest and most successful independent production companies, Andrea Barata Ribeiro illustrated how the numbers mentioned above have significantly altered her company’s production in recent years:Law 12.485 represents an important mark for independent production in Brazil.…”

Section: Fifteen Years Of Transition—the Pay Television Lawmentioning

confidence: 99%

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Entering through the Porta dos Fundos: The Changing Landscape of Brazilian Television Fiction

Carter

2016

Television & New Media

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Brazil is both a leading television producer in the Global South and home to TV Globo, one of the largest and most commercially successful networks in the world. Indeed, for nearly fifty years of its sixty-five year history, TV Globo and its standardized production of extremely popular telenovelas have largely come to characterize Brazilian television fiction as a whole. In this article, I situate the meteoric rise of the independent production company and YouTube sensation, Porta dos Fundos, within the broader context of TV Globo’s declining audience share and the wide-ranging effects of the Pay Television Law (2011). In doing so, I argue that Porta dos Fundos’s audiovisual production for the Internet and prime-time television serves as an illustrative case for understanding the interrelated ways in which recent policy, new distribution platforms, emerging independent production companies, and an influx of locally produced content are helping to shape the changing landscape of Brazilian television fiction as it transitions out of a six-decade-long network era.

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A lei da tv paga: impactos no mercado audiovisual

Cited by 10 publications

References 1 publication

Regulação do vídeo sob demanda na América do Sul: Um olhar para o estado da arte

Regulação do vídeo sob demanda na América do Sul: Um olhar para o estado da arte

Shifting the center: the impact of the Pay-TV Law on the Brazilian audiovisual field

Entering through the Porta dos Fundos: The Changing Landscape of Brazilian Television Fiction

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