“…In line with the tenets of the neoliberal Program for National Privatization ( Programa Nacional de Desestatização ), President Collor announced Provisional Measure 151/90 (M.P. 151/90), which marked for permanent closure 11 state-run companies, including, among others, the Brazilian Film Company (Embrafilme), a state-run financier, co-producer, and distributor whose initial aim was to promote and distribute Brazilian films abroad (Ikeda, 2015; Johnson, 1987; Lima, 2015; Santos, 2009). By the time any substantial government support returned in 1993, the Brazilian film industry had collapsed, releasing only three commercial films, which on average attracted a measly 36,000 spectators (Butcher, 2006; Ikeda, 2015; Johnson, 2007; Nagib, 2002; Rêgo, 2005; Santos, 2009).…”