A Inovação como Ferramenta Estratégica na Organização: Estudo de caso em uma Empresa de Eletroeletrônicos

Abstract

Innovation has been presented as one of the relevant factors in the development process of organizations. With the increasingly competitive and fierce markets, the reduction in the useful life of products and processes has become a motivating factor for the creation of a culture of innovation, bringing with it a greater competition among the organizations and making possible the increase of the advantages competitive. From this, the research aimed to identify how innovation can help in organizational growth, using a company as the data source for this article, where an interview was conducted with supervisors, manager and the company director. According to the results found in the organization, it was observed that the applied innovations had the desired effect, contributing to the differentiation of the company's business, favoring the increase of its tangible and intangible values, adding value to the brand.