A influência do capital estrutural no processo criativo no setor de design de joias

Abstract

Purpose – The purpose of the study is to analyze relations between the structural capital and the creativity in the jewelry sector.Design/methodology/approach – The method is multiple case study of 15 enterprises that develop jewelry design in the South and Southeast region of Brazil through semi structured interviews and self-filled questionnaires.Findings – The main results of the research were the perception of the strong influence of structural capital on the creative process of jewelry design, both positively and negatively.Research limitations/implications – The research limitation is the difficulty of generalization of the results obtained in the research, even being a study of multiple case, the answers were obtained only in the South and Southeast region of the country.Originality/value – As study’s main contributions we suggest that the internal structure eases the creative process in the ateliers, since the designers search to act in environments where they feel comfortable and provide the essential technologies that help them in both researches about tendencies and the development of the creative process.