A Hybrid Method Using Factor Analysis and AHP on Passenger Purchase Decisions: The Case of Domestic Airlines in Turkey

Abstract

This paper investigates factors affecting purchase decisions of domestic airline passengers and their preference priorities. Airline business is substantially dynamic as a service based business. Continuous change in passenger expectations and the increasing number of economic recessions in the world economies are compelling airlines to foresee and to design new services according to the priorities of passengers. In this study, the method uses factor analysis to describe factors affecting purchase decisions and subsequently Analytic Hierarchy Process defines the priorities among the rivals depending on the findings of first part. Output of the model provides us to specify the factors that affect priorities from the passengers' perspective. Hereby model can help to enhance items according to priorities. The hybrid approach is performed on a sample of 387 domestic passengers in Turkey through online questionnaires. On the other hand findings of the study depend on culture and should be adjusted for other cases.

Choice between FSCS and LCCS - Relative Importance of Corporate and Government Initiatives

“…This fact was endorsed in the studies carried out in other countries as well. To name a few are the studies by Buaphiban &Truong [14] in Thailand, Carolina Rista Nova [15]&and Manivasugen & Rista Nova [16] both in Indonesia, Chiam, Soutar, and Yeo [17] in Singapore, Atalik and Ozdemir [18]-in Turkey.…”

Customer relationship management (CRM) and passenger loyalty in delivering high quality service at Air Namibia: A structural equations approach.

“…The frequency of route and travel explains 19.35% of the variance, while items such as reasons for choosing an airline (14.2%), demography (12.86%) for variability of the passengers. Atalik and Ozdemir (2015) note that items related to these control variables such as flexibility, providing services for frequent fliers, aftersales services for tickets, and the companies name and reputation influence the satisfaction of the customers. However, destination, purpose and class of travel items had insignificance coefficient values (<0.3).…”

“…On the contrary, Gómez et al, (2006), asserts that loyal customers are highly attractive to businesses, as they are less price sensitive and communicating with them requires a lower effort. In their study, on the factors affecting purchase decisions of domestic airline passengers and their preference priorities, Atalik and (2015), premised that the airline business is a substantially dynamic service-based business that needs to develop value added service factors. passengers as loyal users of their airline, which results in repeat business from less price sensitive passengers, who require a lower effort to communicate with (Gómez et al, 2006).…”

An Integrated Approach to the Evaluation of E-Service Quality in Airline Companies [Havayolu İşletmeleri̇nde E-Hi̇zmet Kali̇tesi̇ni̇n Değerlendi̇ri̇lmesi̇ne Yöneli̇k Bütünleşik Bir Yaklaşım]

“…Bu durumda birleştirilmiş matris muhtemelen tutarlı çıkacaktır. (Aksoy, Ömürbek, & Karaatlı, 2015) E-kitap okuyucu seçimi (Özen & Orcanlı, 2013) Tedarikçi seçimi (Supçiller & Çapraz, 2011;Shaw, Shankar, Yadav, & Thakur, 2012) Tomografi cihazı seçimi (Barrios , ve diğerleri, 2016) Hava aracı seçimi (Dožić & Kalić, 2014;Dožić & Kalić, 2015) Futbolcu performanslarının değerlendirilmesi (Karaatlı , Ömürbek, & Köse , 2014) Arama ve kurtarma aracı seçimi (Şahin & Akyer , 2011) E-işletmelerde hizmet kalitesinin değerlendirilmesi (Lee & Kozar, 2006;Chou & Cheng, 2012;Ustasüleyman, 2013) Satın alma kararlarını etkileyen faktörlerin değerlendirilmesi (Atalık & Özdemir, 2014) Bilişim sistemleri risk değerlendirme (Shi & Deng, 2012) Tablo 3. ise . kriterin optimal değerini göstermektedir.…”