“…The humanistic design rhetoric in turn makes a more complex proposition, one dovetailing with the rise of design (thinking) and customer experience in business (Martin, 2009;Merholz, Schauer, Verba, & Wilkens, 2008). It also aligns with the rich history of humanistic management from the Hawthorne studies to today's renaissance (Ferris, 2013;Pirson, 2017), driven by the influx of positive psychology, business ethics, and the global political and moral value shift from economic growth to sustainable well-being (Organization for Economic Co-operation and Development, 2016). This rhetoric acknowledges that to avoid instrumentalization, management has to treat human dignity as its ultimate precondition and end (Pirson, 2017;Trittin, Fieseler, & Maltseva, 2018).…”