A Human-in-the-loop Approach to Social Behavioral Targeting

The Effect of Revisiting Technology Acceptance Model on the Behavioral Targeting Declaration

“…Social media advertising has become increasingly popular and successful, with major social media platforms such as Facebook, Twitter, and WeChat embracing this method. As an illustration, WeChat, a prominent social media platform in China, employs social advertising in its Moments feature to showcase ads to a staggering one billion monthly active users (Yang et al, 2021). Behavioral targeting is a fascinating technique that utilizes historical user behavior to carefully choose the most relevant ads for users.…”

“…A crucial challenge in social media advertising involves understanding users' preferences for ads in order to deliver the most relevant ads in the appropriate context (Yang et al, 2021). In addition, In order to enhance the impact of advertising, marketers have begun utilizing behavioral targeting, a method that utilizes algorithms to deduce individuals' preferences based on their online activities.…”

“…The fundamental concept of BT involves gathering information on users' online behaviors, such as web searches, and categorizing them into distinct groups. According to a study by Yang et al (2021), individuals who belong to the same group tend to have similar ad preferences. As a result, they are targeted with similar advertisements.…”