A human-centred approach based on functional near-infrared spectroscopy for adaptive decision-making in the air traffic control environment: A case study

Li, Qinbiao; Ng, Ka Man; Fan, Zhijun; Yuan, Xin; Liu, Heshan; Bu, Lingguo

doi:10.1016/j.aei.2021.101325

Cited by 35 publications

(6 citation statements)

References 70 publications

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“…There will be other dimensions affecting the service quality, passengers' satisfaction, and their loyalty to the airlines that are worth further study in the future. The predictive maintenance and preventive maintenance assisted with multiple Internet-of-Things and cloud-based scheduling system could be further considered as one of the paramters affected the service quality (Fan et al, 2022;Li, Feng, Guo, Wang, Li, Liu et al, 2020;Li, Ng, Fan, Yuan, Liu & Bu, 2021;Xia et al, 2021;Xia, Zheng, Li, Gao & Wang, 2022;Zheng et al, 2021). The adoption of a smart product service system could also affected the service quality in future (Fan et al, 2022;; Wang, Chen, Zheng, Li & Khoo, 2019Zhang, Ye, Peng, Peng, Tang & Xiang, 2020;Zheng, Lin, Chen & Xu, 2018;Zheng, Wang, Sang, Zhong, Liu, Liu et al, 2018).…”

Section: Discussionmentioning

confidence: 99%

How do full-service carriers and low-cost carriers passengers perceived service dimensions, passengers’ satisfaction, and loyalty differently? An empirical study

Chow

Li²,

Mak³

et al. 2022

JIEM

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Purpose: In this study, group differences between full-service carriers (FSC) and low-cost carriers (LCC) in loyalty constructs are investigated, revealing the relationship between service quality and loyalty. This work focuses on five dimensions, including tangibility, empathy, assurance, responsiveness, and reliability, constitute service quality. Design/methodology/approach: 248 questionnaires were collected in the first half of 2019. The antecedents of customer loyalty are explored, and the group differences between FSC and LCC are analyzed. For assessing the path model with the consideration of group variance, the Partial Least Squares Multiple Group Analysis (PLS-MGA) was adopted to analyze the differences of the estimated inter-group coefficient.Findings: Our findings suggest that service assurance, service empathy, and service reliability positively impact the value perceived. The impact of service empathy on customer satisfaction in FSC is significantly diverse from LCC. Several suggestions are provided to FSC and LCC on improving their services in view of passengers’ wants and interests.Originality/value: With the data collected at the HKIA, this study examined the relationships among service quality, perceived value, customer satisfaction, and customer loyalty and divided service quality into five dimensions. The findings show that assurance, empathy, and reliability of service quality positively affect the value perceived, and the effects of responsiveness and tangibility of service quality on perceived value are insignificant. Among the five aspects of service quality, assurance, reliability, responsiveness, and tangibility of the service quality are the pre-conditions of customer satisfaction. However, only the reliability of service is the antecedent of customer loyalty. Besides, the value perceived positively affects customers to be satisfactory and loyal. Furthermore, satisfaction degree also significantly influences the degree of customers’ loyalty. As to the role of airline types, the sole effect is on customers' satisfaction is service empathy, with a significant difference between FSC and LCC.

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Section: Discussionmentioning

confidence: 99%

How do full-service carriers and low-cost carriers passengers perceived service dimensions, passengers’ satisfaction, and loyalty differently? An empirical study

Chow

Li²,

Mak³

et al. 2022

JIEM

View full text Add to dashboard Cite

show abstract

“…Last but not least, each person in Hong Kong had 2.3 devices and was enjoying 129.5 MB/s connection speed on average in 2017. 5G network technology has been launched, the access speed of digital content can be shortened to instant, and people can access various content more readily (Li et al, 2020(Li et al, , 2021a. With better bandwidth and lower latency, the MR scenarios that customers can experience would be attractive in further detail.…”

Section: Theoretical and Managerial Implicationsmentioning

confidence: 99%

Evaluating the Effectiveness of Digital Content Marketing Under Mixed Reality Training Platform on the Online Purchase Intention

Li¹,

Chan

Chow

et al. 2022

Front. Psychol.

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The purpose of this research is to investigate the effectiveness of Digital Content Marketing (DCM) on a Mixed Reality (MR) training platform environment with the consideration of online purchase intention (OPI) through social media. E-commerce today encounters several common issues that cause customers to have reservations to purchase online. With the absence of physical contact points, customers often perceive more risks when making purchase decisions. Furthermore, online retailers often find it hard to engage customers and develop long-term relationships. In this research, a Structural Equation Model (SEM) is proposed to examine the efficacy of DCM from both immediate and long-term OPI. The results examine whether adopting DCM on an MR training platform environment through social media brings positive results in OPI. Empirical research was carried out through online questionnaires collected in 2021 and 2022. A total of 374 questionnaires were qualified for data analysis in this study, conducted with IBM SPSS and AMOS. The results imply that DCM is critical to stimulating both immediate and long-term OPI. The immediate OPI is positively affected by increasing perceived value through MR in DCM. Regarding the long-term OPI, increased customer engagement with DCM under MR environment can cultivate brand trust and significantly affect the long-term OPI.

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“…The corresponding experimental evaluation was also deployed in the NARSIM with various air traffic scenarios. Li, Ng, Fan, Yuan, Liu, and Bu [4] also proposed a human-centred data-driven and adaptive decision-making methodology by providing real-time feedback to the ATCOs for decision making. The workload of ATCOs could then be trimmed as part of their tasks were shifted to automated processes.…”

Section: Theoretical Background and Related Workmentioning

confidence: 99%

“…The ATC decision-making process is a multicriteria problem which considers numerous aspects, such as the environmental aspects, safety aspects, and efficiency aspects [3]. The work for both flight crews and ATCOs can have no room for errors as their decisions have a direct implication on the safety of the passengers on board [4]. For instance, a mid-air collision might result if the flight crews in charge do not follow the appropriate instructions from the ATCOs, or if the ATCOs issue an instruction that is not feasible from the pilots' perspective.…”

Section: Introductionmentioning

confidence: 99%

A Digital Twin-Based Platform towards Intelligent Automation with Virtual Counterparts of Flight and Air Traffic Control Operations

Yiu

Lee

et al. 2021

Applied Sciences

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Automation technologies have been deployed widely to boost the efficiency of production and operations, to trim the complicated process, and to reduce the human error involved. Nevertheless, aviation remains human-centred and requires collaboration between different parties. Given the lack of a collaborative decision-making training platform for air traffic operations in the industry, this study utilises the concept of cyber-physical systems (CPS) to formulate a system architecture for pilots and air traffic control officers training in collaborative decision making by linking and integrating the virtual counterparts of flights and air traffic control operations. Collaborative decision-making training and the corresponding intelligent automation aids could be realised and supported. A performance analysis via a flight task undertaken with different computational load settings was prepared to evaluate the platform’s latency and integrity. The latency is presented using its 95% confidence interval, and integrity is presented using the percentage of data loss during wireless transmission. The results demonstrated convincing performance and a promising system robustness in both domains.

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A human-centred approach based on functional near-infrared spectroscopy for adaptive decision-making in the air traffic control environment: A case study

Cited by 35 publications

References 70 publications

How do full-service carriers and low-cost carriers passengers perceived service dimensions, passengers’ satisfaction, and loyalty differently? An empirical study

How do full-service carriers and low-cost carriers passengers perceived service dimensions, passengers’ satisfaction, and loyalty differently? An empirical study

Evaluating the Effectiveness of Digital Content Marketing Under Mixed Reality Training Platform on the Online Purchase Intention

A Digital Twin-Based Platform towards Intelligent Automation with Virtual Counterparts of Flight and Air Traffic Control Operations

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