“…Where the balance lies between the need to adapt and pivot an arts practice to make it commercially viable, without losing the integrity of the work, is an important and often unresolvable issue [9][10][11] When we talk about the lives of artists (the term 'artist' is used here to describe anyone who has a professional artistic practice, whether it be as a musician, singer, actor, dancer, visual artist, craftsperson, film-maker, writer, video artist, and/or someone who works in a combination of artistic disciplines) during a time of great upheaval, it is important to remember too that most artists struggle to make a living under normal circumstances [7,[12][13][14][15]. Artists within a market-driven environment are always needing to adapt to survive, as the nature of their work and their circumstances, are usually in opposition to the expectations of a capitalist society [6,12,13,15]. Furthermore, artists from different disciplines have distinctive requirements to work successfully within their professions [6,7,10,11,16].…”