A global research trends of neuromarketing: 2015-2020

Alsharif, Ahmed H.; Salleh, Nor Zafir Md; Baharun, Rohaizat; Abuhassna, Hassan; E, Alharthi Rami Hashem

doi:10.26441/rc21.1-2022-a1

Cited by 24 publications

(15 citation statements)

References 44 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Consequently, marketers have been adopting neuroscience tools to accomplish marketing excellence (e.g., ads) because advertising is an important channel to communicate with current customers and potential customers [10]. Neuromarketing's main goal/purpose is to better understand consumers' unconscious and subconscious responses that drive their choices [11,12].…”

Section: Introductionmentioning

confidence: 99%

Biomedical Technology in Studying Consumers’ Subconscious Behavior

et al. 2022

View full text Add to dashboard Cite

Despite the technological advancements in neuroimaging and physiological technologies, studies about using this technology to study the neural correlates of consumers' behavior toward external stimuli remain unclear in the academic literature. We followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework in this article to select relevant articles for this study. We extracted and analyzed fifty-six articles from the Web of Science (WoS) database to answer the research questions. We found eight common methods, as follow: (i) neuroimaging tools such as fMRI, fNIRS, and EEG used to study the neural responses of emotional and cognitive processes, (ii) physiological tools such as ET, EMG, GSR, ECG, and IAT to study eye movements, fixation, pupil dilation, consumers’ attitudes, visual attention, heart rate, zygomatic and corrugator facial muscles toward environment stimuli such as machines. We hope this article provides valuable insights into neuroimaging and physiological technology guiding new practitioners and researchers to choose the appropriate tool to conduct the experiment and get high-quality and reliable results.

show abstract

Section: Introductionmentioning

confidence: 99%

Biomedical Technology in Studying Consumers’ Subconscious Behavior

et al. 2022

View full text Add to dashboard Cite

show abstract

“…Contemporary researchers and scholars have used scientific tools/techniques (e.g., eye-tracking, ..., etc.) to study human behaviours toward the society and interactions with other individuals (Alsharif et al, 2021a(Alsharif et al, , 2021b(Alsharif et al, , 2022a(Alsharif et al, , 2022b.…”

Section: Introductionmentioning

confidence: 99%

The Impact of Health Precautions on the Formulation of Fatwas During the Corona Pandemic

Almusrati¹,

Bayoumi²,

Hamdan³

et al. 2022

IJARBSS

View full text Add to dashboard Cite

The relationship between jurisprudence and medicine is an undoubtedly well-established and strong relationship, and this relationship is reflected in the aspects that entail saving lives in parallel to preserving religion. The rise of the Corona pandemic and the consequent health precautions controlled the world to limit its spread and save the human souls, which necessitated the jurists to reconsider many of the rulings that cannot be complied with in response to these precautions. Therefore, this paper aims to track the impact of the repercussions of the Corona pandemic on the fatwas according to the calamities and developments that resulted from this pandemic. It also aims to classify and identify those effects and data according to the fatwas that were formulated by following the documentary inductive functional approach, as it searches for the relationship between two sciences in order to document their shared evidence and address the common issues between them. So, the researcher, according to this methodology, can prove the overlapping issues, identify them, determine the impact of this overlap, and provide a way to employ it. This can be achieved by tracking the outbreaks of the pandemic and collecting them from sources and documents, and by analysing the trends of fatwas with organized observation. This paper is of great importance as it contributes to tracking and studying the overlap between the pandemics and its developments and the fatwa. The jurist researcher, as well as medical students, can benefit from it. It can also serve as a call for the students of Sharia sciences to follow the interdisciplinary method that considers the employment of sciences that share a common space.

show abstract

“…(Al-Tayyib, 2020), and a study conducted by Fadhil (2021) demonstrated that the electronic transformation of services during the Covid 19 crisis has a positive impact on the continuation of services in an optimal manner and also achieving the best performance. Contemporary, researchers and scientists have used neuroscientific techniques to study the conscious and unconscious of human behaviours toward the crisis management and how they influence the individuals' reactions (Alsharif et al, 2021a(Alsharif et al, , 2021b(Alsharif et al, , 2022a(Alsharif et al, , 2022b. In addition, researchers and scientists have studied the obstacles and challenges (Alsharif et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

Evaluating the Impact of Crisis Management Leadership on Business Continuity from An Islamic Perspective

Alshehhi¹,

Hamdan²

2022

IJARBSS

View full text Add to dashboard Cite

This article aimed to shed light on contemporary administrative thought and Islamic administrative thought that relate to crisis leadership and the continuity of service provision. The leader must have some characteristics in order to face the crisis, and this is what Islamic and contemporary thoughts discuss: that one should have advance planning, efficiency, experience and the necessary skills, but Islam added that he must be patient and have honesty in leading the crisis to achieve effective management. Major limitations of this study are the time and geographical limitations required to conduct this study. The researcher seeks to make his study a new addition in the field of public administration.

show abstract

A global research trends of neuromarketing: 2015-2020

Cited by 24 publications

References 44 publications

Biomedical Technology in Studying Consumers’ Subconscious Behavior

Biomedical Technology in Studying Consumers’ Subconscious Behavior

The Impact of Health Precautions on the Formulation of Fatwas During the Corona Pandemic

Evaluating the Impact of Crisis Management Leadership on Business Continuity from An Islamic Perspective

Contact Info

Product

Resources

About