A Global Cinematic Experience: Cinépolis, Film Exhibition, and Luxury Branding

Llamas-Rodriguez, Juan

doi:10.1353/cj.2019.0022

Cited by 3 publications

(2 citation statements)

References 30 publications

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“…Fifth, more advanced organizations do understand service as their core business (Hinojosa, 2019), when taking strategic decisions (Alexander, 2015), defining the service concept (Llamas-Rodriguez, 2019) or adding new services to their core concept (Sánchez, 2018), for instance.…”

Section: The Challenge Of Meaning and Context Of Service In Latin Ame...mentioning

confidence: 99%

Viewpoint: the need to evolve to a service logic mindset in Latin America

Reynoso¹

2021

JSM

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Purpose The purpose of this viewpoint is to discuss the need to evolve from a service marketing approach to a service logic mindset throughout the organization in Latin America. In doing so, it addresses a void in the service literature due to the lack of attention on its uniqueness in this region. Design/methodology/approach To confirm the predominant approach of studying service and the need for a paradigm shift in service organizations, two independent journal article searches during 1989–2020 were conducted. The purpose was to learn where Latin American service researchers are focusing their research efforts and to discuss how the meaning of service applies to this region. Findings Forty-eight journal articles were analyzed and six distinctive groups were identified where service researchers are focusing their work on Latin America. Service has been studied mainly from the marketing perspective; with limited original research published in indexed journals; focused on making product-oriented promises, increasingly enabled by technology. The need for developing a service logic mindset throughout the organization has begun to be emphasized rather recently in the field. The variety of meanings of service and the complex context represent challenges for this enterprise. Research limitations/implications Future research is needed to work on a more comprehensive conceptualization of service at higher levels of analysis. Further context studies are required to enrich knowledge on service in Latin America. Service researchers and organizations should work on these two challenges to continue moving from the marketing perspective of service to a service logic mindset throughout the organization. Originality/value The paper points out the relevance of conducting further service research in Latin America, arguing that service has been studied mainly from the marketing perspective, and claiming the need to move to a service logic mindset. This viewpoint opens a discussion in the service research community toward a paradigm shift that, although inspired in Latin America, may not be necessarily limited to this region.

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Section: The Challenge Of Meaning and Context Of Service In Latin Ame...mentioning

confidence: 99%

Viewpoint: the need to evolve to a service logic mindset in Latin America

Reynoso¹

2021

JSM

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“…"Feeling cosmopolitan" contains an affective dimension that transcends traditional forms of identification such as nationality. 31 To generate this feeling, a sense of belonging to a distinctly cosmopolitan class is established through cinematic experience. 32 Although Juan Llamas-Rodriguez discusses the cinematic experience in terms of moviegoing, his discussion on how to let audiences "feel cosmopolitan" applies to film texts.…”

Section: Implanting the Brand In Narratives: An Appropriation Of Forementioning

confidence: 99%

Crafting a World-Class Brand: Shaw Brothers’ Appropriation of Foreign Models

Poon¹

2020

Media Industries Journal

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In the 1960s, Hong Kong-headquartered film studio Shaw Brothers was intent on boosting its profile on the international stage by carefully crafting a "worldclass" image. It also hoped to boost productivity and creativity with a new wave of films, for which it hired Japanese directors, cinematographers, and others above the line talent. Japan's Nikkatsu Studio, the home of "borderless action" pictures, supplied a ready-made source of stories, styles, and marketing templates. Directors from Japan were asked to change their names, and titles of remakes tweaked to appeal to local audiences and regional Southeast Asian markets. Shaw Brothers' desire for international recognition, box office success, and film festival prizes also drove the studio to look abroad at the model of successful Anglo-American productions such as the James Bond series. Were Shaw Brothers rewarded with market dominance, festival rewards, and a "world-class" status? This article will survey the output and financial growth of the studio from 1964 to 1971 to determine whether this strategy paid off.

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“See the Big Picture”: Cineplex Entertainment and Branded Cinemagoing

Orzel

2023

Canadian Journal of Film Studies / Revue Canadienne d'etudes ci

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Résumé : L’article étudie la transformation historique de la présentation de films en salle depuis le début des années 2000 à travers le cas de Cineplex Divertissement, la plus grande chaine de salles de cinéma au Canada. Suivant la tendance générale du marché des films sur grand écran aux États-Unis et au Canada, Cineplex a réagi à la crise par un mouvement de consolidation et de diversification et par de nouvelles options de projection haut de gamme. En réponse aux changements sectoriels, sa campagne publicitaire de 2016 donnait à son marketing un tour personnel, émotionnel et nostalgique en évoquant une éthique bourdieusienne du plaisir, qui fait de celui-ci une responsabilité morale. Ce faisant, la chaine de cinémas a révélé son investissement dans les classes moyennes et supérieures, ciblées par les nouvelles pratiques de diversification et les technologies de projection de pointe. Le recours à la nostalgie inscrivait fictivement Cineplex et ses nouvelles activités dans la lignée des pratiques de projection antérieures, ce qui a permis à la chaine de légitimer ses offres les plus récentes et la continuité de sa position centrale dans la vie culturelle publique.

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A Global Cinematic Experience: Cinépolis, Film Exhibition, and Luxury Branding

Cited by 3 publications

References 30 publications

Viewpoint: the need to evolve to a service logic mindset in Latin America

Viewpoint: the need to evolve to a service logic mindset in Latin America

Crafting a World-Class Brand: Shaw Brothers’ Appropriation of Foreign Models

“See the Big Picture”: Cineplex Entertainment and Branded Cinemagoing

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