The web contains a huge number of digital pictures. For scholars publishing such images it is important to know how well used their images are, but no method seems to have been developed for monitoring the value of academic images. In particular, can the impact of scientific or artistic images be assessed through identifying images copied or reused on the Internet? This article explores a case study of 260 NASA images to investigate whether the TinEye search engine could theoretically help to provide this information.The results show that the selected pictures had a median of 11 online copies each. However, a classification of 210 of these copies reveals that only 1.4% were explicitly used in academic publications, reflecting research impact, and the majority of the NASA pictures were used for informal scholarly (or educational) communication (37%). Additional analyses of world famous paintings and scientific images about pathology and molecular structures suggest that image contents are important for the type and extent of image use. Although it is reasonable to use statistics derived from TinEye for assessing image reuse value, the extent of its image indexing is not known.
IntroductionScientists are increasingly evaluated by the number of journal articles that they produce or the number of citations that their work attracts (e.g., Moed, 2005). This is Received March 3, 2010; revised April 25, 2010; accepted April 26, 2010 © 2010 ASIS&T • Published online 2 June 2010 in Wiley Online Library (wileyonlinelibrary.com). DOI: 10.1002/asi.21370 not applicable to the arts and humanities, however, because of the wide variety of outputs that they routinely create. Books and monographs are often seen as the prime output in the humanities (see Nederhof, 2006;Huang & Chang, 2008), whereas artists might be judged by the prestige of galleries exhibiting their work, whether a piece has been performed by internationally recognized performers or from where they have received commissions. Currently, however, a significant number of scientists engage in some work akin to the arts and humanities: Stephen Hawking and many other scientists have authored popular books; Martyn Poliakoff (a chemist) is regularly seen in the popular science Nottingham Science YouTube channel, and NASA maintains a huge online archive of free space-related images. These activities all seem valuable for the popularization of science and for science education, yet because the outputs are atypical for researchers, their creators may be insufficiently recognized for their efforts, undermining their motivation to continue with similar projects in the future.The Web has created new opportunities for publishing and sharing digital images for research, artistic, or social activities. The enormous increase in the number of digital images on the Internet has coincided with the development of many easy ways to access, duplicate, or modify them. Thus, it is important to assess the impact of online digital images as a type of nonstandard research output. Whereas mo...