A general framework for explaining internal vs. external exchange

Lusch, Robert F.; Brown, Stephen; Brunswick, Gary J.

doi:10.1007/bf02723452

Cited by 119 publications

(20 citation statements)

References 45 publications

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“…Mladenow et al [3] propose the motivation of crowd workers arises from a considerable number of psychological factors, which could either be intrinsic or extrinsic in nature. Intrinsic motivation value includes the desire to experience new things, the sharing of knowledge with others, and the enjoyment of doing the task itself; extrinsic value includes the realization of common goals, the recognition of others, the need for satisfying self-expression and uniqueness [3,17,33].…”

Section: Motivations For Crowd Workers' Continued Participationmentioning

confidence: 99%

Crowdsourcing for Sustainable Urban Logistics: Exploring the Factors Influencing Crowd Workers’ Participative Behavior

et al. 2020

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With crowd logistics becoming a crucial part of the last-mile delivery challenge in many cities, continued participation of crowd workers has become an essential issue affecting the growth of the crowd logistics platform. Understanding how people are motivated to continue their participation in crowd logistics can provide some clarity as to what policies and measures should be undertaken by the industry to support its further growth. Using the Push–Pull–Mooring (PPM) theory, we developed a research model to explain the factors influencing crowd workers’ participative behavior. Survey data from 455 crowd workers were analyzed using SmartPLS3.0 software. The results show monetary rewards and trust have a significant positive impact on the willingness of crowd workers to continue participating in crowd logistics, while work enjoyment from previous work and entry barriers for work have a significant negative impact. Trust plays an intermediary role between monetary incentives and crowd workers’ willingness to continue participating. Based on the findings of this study, we recommend that crowd logistics platforms should offer reasonable monetary incentives and keep these under constant review, build a high degree of trust and cooperation with their crowd workers, and initiate activities geared towards promoting satisfaction at work.

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Section: Motivations For Crowd Workers' Continued Participationmentioning

confidence: 99%

Crowdsourcing for Sustainable Urban Logistics: Exploring the Factors Influencing Crowd Workers’ Participative Behavior

et al. 2020

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“…Previous studies also stress that knowledge and experience are factors positively influencing the willingness to participate in the process of co-creation [35]. In turn, lack of suitable knowledge and opportunities, particularly in combination with product complexity, constitutes a barrier and discourages co-creation [44].…”

Section: Discussionmentioning

confidence: 99%

“…Nevertheless, it is worth remembering that the analysis of literature on the subject demonstrates a strong relationship between the success of co-created products and the producers' ability to win suitable, knowledgeable participants in the co-creation process [35,36]. Furthermore, what is extremely important in the process of co-creation is for the customer to be involved in all phases, starting from the initial phase of an idea for product or service development.…”

Section: Introductionmentioning

confidence: 99%

Co-Creation as an Innovative Way to Develop an Enterprise—Cross-Country Analysis

2019

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Among many solutions that can boost company innovativeness, co-creation is mentioned in the literature as one of them. This paper reports the findings of a pilot study conducted in China, Georgia, Poland, Romania, and Sri Lanka. The aim of the article is to find differences and similarities among respondents from different countries considering their attitude towards the process of co-creation. To gather primary data, a field survey method was adopted with a structured questionnaire. The target group of the survey consisted of university students, aged between 22 to 23 years old, who, by virtue of their psycho-physical characteristics, are more eager to share their experience and engage in various activities. A questionnaire-based survey was conducted from June to December 2016 among 500 university students. Despite the limited experience of respondents in co-creation, replies indicate their willingness, openness, and positive attitude towards co-creation.

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“…In terms of extrinsic motivation, co-creation may offer consumers' opportunities to obtain some valuable results, such as monetary benefits or financial compensation (Lusch et al, 1992;Füller, 2010). Song and Adams (1993) concluded that monetary incentives could be a useful motivational tool to encourage customers to participate in the service delivery process.…”

Section: Personal Factorsmentioning

confidence: 99%

How to Better Motivate Customers to Participate in the Self-Design Process: A Conceptual Model in Underlying Self-Congruence Mechanism

Emery

2020

Front. Psychol.

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The voluntary shift of responsibility from the producer to the consumer is one feature of self-design activities. Past research emphasizes the economic gains of such customer co-creation. However, the psychological mechanism underlying customer co-creation behavior is still not fully understood. Notably, the goal-driven self-congruence nature of customer co-creation is mostly ignored in the co-creation literature. The objective of this research is to firstly develop a conceptual understanding of how co-creation literature can be related to the self-congruence theory. Furthermore, this study also extends the original self-congruence theory by arguing the differential role of actual and ideal self-congruence on the relationship between self-congruence and customers' willingness to participate in the co-creation process. Two laboratory experiments were conducted to examine whether self-congruence plays a prominent role in motivating customers to participate in the self-design process. Specifically, both the actual self-congruence and ideal self-congruence are positively related to customers' willingness to participate in the self-design process is hypothesized. Moreover, it is expected that product styles and different consumption situations may strengthen the relationship between actual/ideal self-congruence and customers' willingness to participate in the self-design process. Theoretical and practical implications are also discussed.

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A general framework for explaining internal vs. external exchange

Cited by 119 publications

References 45 publications

Crowdsourcing for Sustainable Urban Logistics: Exploring the Factors Influencing Crowd Workers’ Participative Behavior

Crowdsourcing for Sustainable Urban Logistics: Exploring the Factors Influencing Crowd Workers’ Participative Behavior

Co-Creation as an Innovative Way to Develop an Enterprise—Cross-Country Analysis

How to Better Motivate Customers to Participate in the Self-Design Process: A Conceptual Model in Underlying Self-Congruence Mechanism

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