2013 Joint IFSA World Congress and NAFIPS Annual Meeting (IFSA/NAFIPS) 2013
DOI: 10.1109/ifsa-nafips.2013.6608505
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A fuzzy tree similarity based recommendation approach for telecom products

Abstract: Due to the huge product assortments and complex descriptions of telecom products, it is a great challenge for customers to select appropriate products. A fuzzy tree similarity based hybrid recommendation approach is proposed to solve this issue. In this study, fuzzy techniques are used to deal with the various uncertainties existing within the product and customer data. A fuzzy tree similarity measure is developed to evaluate the semantic similarity between tree structured products or user profiles. The simila… Show more

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Cited by 4 publications
(2 citation statements)
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References 19 publications
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“…Herein, the behaviors of users based on the data collected in the past are analyzed to determine the connection between users and their items of interest, which can aid in recommending items to the users with similar preferences and support considering the opinions of different users. A hybrid recommendation approach that combines user-based and item-based CF techniques was proposed for mobile product and service recommendation [28][29][30] . Although CF can achieve efficiency based on similar measurements of users' interests and recommended items, it is difficult to exploit the cross features completely owing to the lack of deep and effective feature extraction.…”
Section: Related Workmentioning
confidence: 99%
“…Herein, the behaviors of users based on the data collected in the past are analyzed to determine the connection between users and their items of interest, which can aid in recommending items to the users with similar preferences and support considering the opinions of different users. A hybrid recommendation approach that combines user-based and item-based CF techniques was proposed for mobile product and service recommendation [28][29][30] . Although CF can achieve efficiency based on similar measurements of users' interests and recommended items, it is difficult to exploit the cross features completely owing to the lack of deep and effective feature extraction.…”
Section: Related Workmentioning
confidence: 99%
“…They apply two fuzzy inputs: "degree of homophily" (low/medium/high) and "degree of separation" (close/medium/far) between users and use a set of decision rules to determine a level of trustworthiness based on these fuzzy inputs. Wu et al 30,47 discuss a recommendation algorithm for telecom products employing a hybrid of item-and user-based collaborative filtering. They propose a similarity measure based on trees 31 with fuzzy numbers applied to model uncertain weights and linguistic variables.…”
Section: Fuzzy Approaches To the Recommendation Problemmentioning
confidence: 99%