With the evolution of 5G technology, the telecom industry has influenced the livelihood of people and impacted the development of the national economy significantly. To increase revenue per customer and secure long-term contracts of users, telecommunications firms and enterprises have launched different types of telecom packages to satisfy the varying requirements of users. Although several recommender systems have been proposed in recent years for telecommunication package recommendation, extracting effective feature information from large and complex consumption data remains challenging. Considering the telecom package recommendation problems, traditional recommendation methods either use complex expert feature engineering or fail to perform end-to-end deep learning training. In this study, a recommender system based on deep & cross network (DCN), deep belief network (DBN), Embedding, and Word2Vec is proposed using the powerful learning abilities of deep learning. The proposed system fits the telecom package recommender system in terms of click-through rate prediction to provide a potential solution for the recommendation challenges faced by telecom enterprises. The proposed model can effectively capture the finite order interactional features and deep hidden features. Additionally, the text information in the data is completely used to further improve the recommendation ability of the model. Moreover, the proposed method does not require feature engineering. We conducted comprehensive experiments using real-world datasets, and the results verify that our method can generate improved recommendation accuracy in comparison with those observed in DBN, DCN, deep factorization machine, and deep neural network models individually.