Personal profile can be directly derived from personal registration before user uses product search system. However, this personal profile is not used in general product search system although the search product system is to require to present product user's needs. This paper proposes an approach of semantic product search system through ontological personal profiles. Using ontological personal profile is considered and helps filter of search results by semantic relationship and ontology mapping between personal profile and product details. Our experiments of the product search system show search results based on semantic mapping creation from ontological personal profile to relevant product. The evaluation of the system is measured by average precision, recall and F-measure that give a set of information retrieval by difference personal profiles.
Keywords-ontological personal profile; semantic search; information retrieval
I.INTRODUCTION (HEADING 1) Ontology concept [1] is used to resolve changes other resources systematically because it is possible to generate a set of additional changes quickly. However, interesting domain ontology can be flexible change meaning. Moreover, the advantage of using ontology is different from the design in physical design as database applications. Therefore, the work on ontology concept began with the development meaning of information on semantic web search. This ontology concept can be applied personal profile to many applications in [2], [3], [4], [5], which the term of personal profile mostly refer to the system generates a personalized view of its information. Personal profile is presented user's interest on the basic analysis. However, the personal profiles are not applied with product search system and they gave difference meaning. In [2], [3] represents personal profiles that get from user logs and try to extract as domain ontology to collect user's activity such as user's interest in order to manage with user's update for computing support called indirect personal profile. In [4], [5] studied both direct and indirect personal profiles including user's preferences, behavior and context for analysis that is derived from past user behavior and preferences as an ontology-based semantic personal profile within recommended system in social network.In this paper, we explore benefit of the personal profile derived from personal registration including some personal preferences deal with product details when the user registration