A functional–commercial analysis strategy for product conceptualization

Yan, Wei; Chen, Chun‐Hsien; Chang, Wunching

doi:10.1016/j.eswa.2011.02.041

Cited by 6 publications

(5 citation statements)

References 38 publications

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“…According to some authors, product development activities can be seen as a broad business process, where there is integration from strategic planning until the withdrawal of the product from the market (Wheelwright and Clark, 1992;Carrillo and Franza, 2006;Peres et al, 2010). Therefore, it is important to adopt a reference model so that all those involved have a similar vision of the process (Smith and Morrow, 1999;Kalpic and Bernus, 2002;Amaral and Rozenfeld, 2007;Yan et al, 2011). The model adopted in this paper was proposed by Amaral and Rozenfeld (2007).…”

Section: Ijqrm 357mentioning

confidence: 99%

Failure mapping using FMEA and A3 in engineering to order product development

Lorenzi

Ferreira

2018

IJQRM

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Purpose The purpose of this paper is to improve the failure analysis and troubleshooting process in engineering to order (ETO) product development, and reduce the amount of parts with failures. This is important because parts with failures are associated with the additional costs resulting from corrections of the product, reduced productivity due to the time waiting for the corrected part, delays in delivery and harm to the image of the organization. Design/methodology/approach FMEA and A3 are combined in a document for failure analysis and recording of the generated knowledge. The method is applied to an industrial automation company that designs and manufactures ETO products. Initially, the failures identified in mechanical assembly products are mapped, and then FMEA and A3 are combined in a document template, and a checklist for reviewing the detailing is built. Then, the method is applied in the design phase, and also for solving conceptual failures in the mechanical assembly and testing phase and the knowledge generated is recorded. Findings The results show the feasibility of the proposed method for both failure analysis and knowledge generation. Moreover, the adoption of improvement practices in routine activities, for example, the checklist for reviewing the detailing, can reduce up to 10 percent the amount of parts with failures. Practical implications The integration of FMEA and A3 encourages group thinking and monitoring the implemented actions. Since the document contains minor changes in the layout from the design phase to the assembly and testing phase, it contributed to the understanding of the people who participated in performing each phase. It should be ensured that the participation of experienced individuals with a proactive assertiveness who encourage the exchange of knowledge, preventing recurring failures from occurring in the conceptual phase. The approach to ensure quality was well accepted by the personnel in the company, but the implementation requires changing habits and establishing new practices. Originality/value The method proposed in this paper was applied to a company that designs and manufactures ETO industrial automation products. Since such products have high variety, the company has different characteristics compared with the companies that were considered in the few publications that attempted to combine the FMEA and A3 methods for failure analysis. The proposed method provides convenience for queries and updates, since it allows the inclusion of different failures in a single A3 report, reducing the number of separate documents. Also, the method includes a checklist for detailing review, which contributed to the reduction of failures.

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Section: Ijqrm 357mentioning

confidence: 99%

Failure mapping using FMEA and A3 in engineering to order product development

Lorenzi

Ferreira

2018

IJQRM

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“…According to Ulrich and Eppinger (2012), product conceptualization should begin with the identification of the target market and end with the concepts describing the form, function, and features of a product. Yan et al (2011) asserted that concept generation deserves more attention and should be studied at the beginning of the conceptualization phase. In short, it is widely accepted that the conceptualization phase occupies an extremely important position in the whole product life-cycle.…”

Section: Basic Understanding Of Product Conceptualizationmentioning

confidence: 99%

“…2.1) (Ulrich and Eppinger, 2012). Prior studies on product conceptualization focused on the marketing perspective (e.g., market segmentation (Chan et al, 2012), commercial analysis (Yan et al, 2011), stakeholders concern (Yan et al, 2009b)) and customer-centric analysis (e.g., requirements elicitation and management (Chang et al, 2013), customer attributes (Yan et al, 2009c), lead user identification (Sann and Baier, 2012)) rather than on the direct handling of conceptual design itself. However, even the highest standard of detail design cannot compensate for a poor design concept (Yan et al, 2006b).…”

Section: Concept Retentionmentioning

confidence: 99%

“…From the commercial perspective, a functional-commercial analysis strategy has been proposed to facilitate product conceptualization, especially in the selection of preferred concepts, through the integration of cost-and time-related concerns (Yan et al, 2011). Further, a more comprehensive strategy for product conceptualization was developed to achieve design concepts of optimal quality while incurring minimal cost in a short lead time (Chen et al, 2012).…”

Section: Reactive Product Conceptualization Strategiesmentioning

confidence: 99%

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A product conceptualization strategy based on crowd-innovation

Chang¹

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Product conceptualization plays a critical role in new product development. Research has shown that 75-80% of a product's lifecycle cost is determined during the conceptual design phase. Thus, achieving a competitive edge at the front end could lead to more opportunities for successful final products. However, to realize product innovation in the conceptual design stage is challenging. The incomplete PhD Thesis Summary VIII computer (PC) design project is presented. The results demonstrate that the proposed PCSCI has advantages in gaining more effective contributions (by WKAP), identifying promising concept candidates more efficiently (by AI-ICDP), and achieving a more scientific and rational measurement of innovativeness (by CLRP). In conclusion, this research creates a collective intelligence environment for product conceptualization, advances the applications of computational intelligence in the conceptual design stage, and lays the foundation for further exploration in related areas.

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“…Early customer and user input together with knowledge integration and decision-making have a crucial influence on the cost, time-to-market and the outcome of launching a product, especially in the context of new product development (NPD) (Chen & Yan, 2008;Hende & Schoormans, 2012;Yan, et al, 2011). On top of this, since customer research is especially important for NPD, it can be conducted at each basic stage of NPD process (Kleef, et al, 2005;Urban & Hauser, 1993).…”

Section: The Necessity Of Involving Usersmentioning

confidence: 99%

A study of context-based multi-sensory user experience

Chen¹

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In recent years, the paradigm of product design and development (PDD) has been shifted from addressing functional and technological issues to more usercentred and consumer-oriented concerns. The experiential aspect of design has taken a crucial role in creating more consumer-focused products. Oftentimes, customer research or user involvement studies are conducted to acquire necessary knowledge and gain an insight into user experience. Unlike functional requirements, experiential customer requirements are usually more tacit, latent and complex. As such, the issues concerning user experience acquisition in consumer goods design deserve more attention. To address the inherent characteristics of an experience being complex, subjective and dynamic, an integrated design strategy-'designing for multisensory experience from a contextual level' is applied. Accordingly, a prototype User Experience Cycle (UXC) is proposed in this work to better present and depict the iterative process of user experience. A prototype Context-based Multi-Sensory Experience System (CMSES) with a Scenario Co-built Strategy (SCS) is established to guide the user involvement and help designers tackle diverse contextual factors considering individual differences. By using the approach, designers and users can together co-build more customized usage contexts which allow users to experience and evaluate a product under more realistic situations. In addition, a User-Context Form (UCF) is developed to help designers manage complex and diverse data, such as user background information and their ideal usage contexts. It can also facilitate the communication within stakeholders. ii Two case studies, namely a biscuit container design and an automated teller machine (ATM) design, are conducted to illustrate the capability of the proposed approaches and demonstrate how designers can gain an in-depth and more comprehensive understanding about user experience. The results suggest there are individual differences in personal ideal usage scenarios, which, along with contextual factors, can influence user experience and evaluation. Designers should thus not neglect such inherent characteristics of an experience, but consider them carefully at the very beginning while planning a user involvement study. As illustrated in the case studies, it appears that the proposed approaches are promising and may help designers examine, explore and investigate user experience in a dedicated and robust manner and, hence, strengthen the context-based multi-sensory experience exploration and design.

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A functional–commercial analysis strategy for product conceptualization

Cited by 6 publications

References 38 publications

Failure mapping using FMEA and A3 in engineering to order product development

Failure mapping using FMEA and A3 in engineering to order product development

A product conceptualization strategy based on crowd-innovation

A study of context-based multi-sensory user experience

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