A Functional Approach to Attitude Measurement

Locander, William B.; Spivey, W. Austin

doi:10.2307/3150627

Cited by 24 publications

(11 citation statements)

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“…The literature on the functions of attitudes indicates that an attitude can serve one or more functions (Grewal et al, 2004;Locander and Spivey, 1978;Schlosser, 1998). Support for this proposition was also evident in the qualitative data from this study.…”

Section: Relationship Among the Four Functions And The Dimensions Of supporting

confidence: 81%

“…The Functional Theory of Attitudes (Katz, 1960) identifies four generic functions of attitudes that explain the purpose of attitudes towards an object and ultimately explain behaviour. This theory has been developed and tested in a number of different behavioural situations; for example, Groves et al (1977), recreation; Locander and Spivey (1978), tennis; Korgaonkar et al (1985), shopping; Allen et al (2002), cars and sunglasses purchase behaviour; and Hullet (2006), HIV testing. Allen et al (2002), whilst providing 'cautious support for the functional approach to the value-attribute-behaviour system' (p. 129), does suggest however, that, 'one construct neglected was behaviour ' (p. 130).…”

Section: Introductionmentioning

confidence: 99%

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Exploring a Functional Approach to Attitudinal Brand Loyalty

Russell‐Bennett

Härtel

Worthington

2013

Australasian Marketing Journal

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What psychological function does brand loyalty serve? Drawing on Katz's (1960) Functional Theory of Attitudes, we propose that there are four functions (or motivational antecedents) of loyalty: utilitarian, knowledge, value-expressive and ego-defensive. We discuss how each function relates to the three dimensions of loyalty (i.e. emotional, cognitive, and behavioural loyalty). Then this conceptualisation of brand loyalty is explored using four consumer focus groups. These exploratory results demonstrate that the application of a functional approach to brand loyalty yields insights which have not been apparent in previous research. More specifically, this paper notes insights in relation to brand loyalty from a consumer's perspective, including the notion that the ego-defensive function is an orientation around what others think and feel. This creates the possibilities for future research into brand loyalty via social network analysis, in order to better understand how the thoughts of others affect consumers’ loyalty attributes.

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Section: Relationship Among the Four Functions And The Dimensions Of supporting

confidence: 81%

Section: Introductionmentioning

confidence: 99%

Exploring a Functional Approach to Attitudinal Brand Loyalty

Russell‐Bennett

Härtel

Worthington

2013

Australasian Marketing Journal

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“…Une attitude est qualifiée de « fonctionnelle » lorsqu'elle contribue à servir des fonctions physiques, sociales ou émotionnelles. La même attitude peut servir différentes fonctions psychologiques chez différentes personnes, de sorte que des personnes peuvent avoir la même attitude pour des raisons complètement différentes (Locander et Spivey, 1978).…”

Section: Générations Et Fonctions Psychologiques Servies Par La Consounclassified

“…Les Emiriens plus âgés consommant plus de contrefaçon de luxe que les plus jeunes, les politiques publiques doivent les cibler en priorité et adapter leurs campagnes de lutte contre la contrefaçon suivant les fonctions servies par leurs attitudes spécifiques (Locander et Spivey, 1978). Comme ils valorisent les attributs fonctionnels, les campagnes les ciblant doivent mettre l'accent sur les inférences prix-qualité et les avantages fonctionnels des canaux de vente autorisés (Huang et al, 2004).…”

Section: Recommandationsunclassified

Talking about my generation: comment les valeurs façonnent la consommation de luxe

Pueschel

Parguel

Chamaret

2020

Recherche et Applications en Marketing (French Edition)

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En matière de luxe, les jeunes consommateurs cèderaient plus facilement aux sirènes de la contrefaçon que leurs aînés du fait de revenus plus faibles et de différences de valeurs. Nous le contestons en étudiant le cas des Emirats Arabes Unis, dont les nationaux présentent un égal accès au luxe, mais diffèrent en termes de valeurs suivant qu’ils sont nés avant ou après le boom économique fulgurant des années 1990. S’appuyant sur les théories fonctionnelles des attitudes, nous montrons que la consommation de luxe ne remplit pas les mêmes fonctions psychologiques pour les cohortes générationnelles nées avant le boom (avant 1990) ou après, et soulignons l’influence des valeurs dans l’arbitrage entre luxe authentique et luxe contrefait. Les valeurs expliquent ainsi à la fois l’influence négative de l’âge sur la consommation de contrefaçon dans les pays occidentaux et son influence positive dans le Golfe. Ces résultats permettent de formuler des recommandations pour les managers du luxe et les décideurs publics opérant dans le Golfe.

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“…It can thus be understood that a positive attitude to teamwork results from the perception of the possibility of achieving the intended aim through teamwork (perception of effectiveness). According to Locander and Spivey (1978) attitudes that perform utilitarian functions do not change under the influence of information only; it is difficult to persuade an individual to adopt a positive attitude only by presenting examples of others (through narration). These attitudes, including the attitude to teamwork, are developed over time, through the individual experiences in different circumstances.…”

Section: Attitudes To Teamworkmentioning

confidence: 99%

Students’ Team Project Experiences and Their Attitudes Towards Teamwork

Rudawska

2017

JMBACE

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Purpose: The aim of the study is to evaluate the influence of team project experiences of students (presence and role of a leader; fairness in team projects; conditions supporting teamwork created by a university) on their attitudes towards teamwork, especially the perception of teamwork effec tiveness and the preference of working in teams. Methodology:In the study the quantitative research was done among master degree Polish students of Management (105 questionnaires). The measures used for the study were developed specifically for the study referring to the previous research in the field. Findings:Results indicate that leaders in team projects and conditions supporting teamwork are connected with the students' perception of teamwork effectiveness, while the fairness in team projects is connected with students' preference of working collectively. Research implications:We conclude that in order to develop a positive attitude towards teamwork, the teamwork projects should be better supported by the instructors (especially supporting the emergence of leader(s) and minimising the problem of free riders) and the university should create a climate that facilitates teamworking, otherwise team projects might negatively influence students' attitude towards collective work.Value: On the labour market the teamwork skills are one of the most important skills of employees, as the team-based organizational designs are becoming the norm in work organization. The study is contributing to the understanding of the relations between student experiences and their attitudes as well as the role played by high education in the development of these attitudes. Some previous research in Anglo-Saxon culture countries indicate that team project assignments realised by students during studies might even hinder their attitudes to teamwork and their willingness to work in teams in the future.

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A Functional Approach to Attitude Measurement

Cited by 24 publications

References 0 publications

Exploring a Functional Approach to Attitudinal Brand Loyalty

Exploring a Functional Approach to Attitudinal Brand Loyalty

Talking about my generation: comment les valeurs façonnent la consommation de luxe

Students’ Team Project Experiences and Their Attitudes Towards Teamwork

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