A functional analysis of presidential television spots: A comparison of Korean and American ads

Lee, Cheolhan; Benoit, William L.

doi:10.1080/01463370409370179

Cited by 12 publications

(5 citation statements)

References 13 publications

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“…Application of the videostyle concept to the 1992 US and Korean television advertising also identified patterns of verbal content that validated the greater use of negative advertising in American ads (Lee, Tak, & Kaid, 1998). Although they did not provide detailed comparisons with American ads, Lee and Benoit (2004) confirmed the use of fewer issues and less negativity in their functional analysis of the 2002 Korean ads. The first group of hypotheses concerning verbal or message components of videostyle is also based on Hall's (1976) differentiations of cultures on the basis of the context.…”

Section: Hypothesessupporting

confidence: 60%

The Reflection of Cultural Parameters on Videostyles of Televised Political Spots in the US and Korea

Tak¹,

Kaid²,

Khang³

2007

Asian Journal of Communication

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Section: Hypothesessupporting

confidence: 60%

The Reflection of Cultural Parameters on Videostyles of Televised Political Spots in the US and Korea

Tak¹,

Kaid²,

Khang³

2007

Asian Journal of Communication

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“…In recent years, however, the functional theory of political campaign discourse has been applied to several elections in various countries outside of the US. So far, functional theory has been used to analyse political campaign discourse in Slovakia (Hrbková & Zagrapan, 2014), the United Kingdom (Benoit & Benoit-Bryan, 2013), France (Choi & Benoit, 2013), Spain (Herrero & Benoit, 2009), Israel (Benoit & Sheafer, 2006), Taiwan (Benoit, Wen, & Yu, 2007), Romania (Cmeciu & Patrut, 2010), Ukraine (Benoit & Klyukovski, 2006), Germany (Benoit & Hemmer, 2007), Korea (Lee & Benoit, 2004, 2005, Finland (Isotalus 2010(Isotalus , 2011, Canada (Benoit, 2011;Benoit & Henson, 2007), and Australia (Benoit & Henson, 2007). Applying functional theory to research the political campaign discourse in countries other than the US has raised the question of whether the theory is too culturally limited to be useful in political systems different from that of the US.…”

Section: Literature Reviewmentioning

confidence: 99%

A Functional Analysis of the Finnish 2012 Presidential Elections

Paatelainen¹,

Croucher²,

Benoit

2016

Studies in Media and Communication

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This study applied the functional theory of political campaign discourse, developed for political campaigns in the United States to two televised presidential debates in the 2012 presidential elections in Finland. Acclaims were the most preferred statement by the candidates, with agreements being the least preferred. Policy was discussed more than character during the debates. General goals and ideals were used more frequently to acclaim than to attack. Results are generally consistent with the results of previous studies of presidential elections in the US and other countries. However, differences did emerge: the classical functional categories were supplemented by a new category, the role of the moderator as an attacker in the debate is emphasized, the significance of the diminishing role of the Finnish Presidency is of significance, and the fact that one of the two candidates was the first openly homosexual presidential candidate likely influenced the debates and the election.

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“…Research has studied the content of non-U.S. political advertising (Chang, 2000;Kaid, 1999;Kaid and Holtz-Bacha, 1995;Lee and Benoit, 2004;Tak et al, 1997;Wen et al, 2004). Unfortunately, content analysis of non-U.S. political debates is relatively rare, despite the fact that debates have occurred in many other countries.…”

Section: Literature Reviewmentioning

confidence: 96%

A Functional Analysis of 2004 Ukrainian Presidential Debates

Benoit

Klyukovski

2006

Argumentation

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Political leadersÕ debates are an important and highly visible instances of public argumentation. As such, they merit scholarly attention. This essay applies the Functional Theory of Political Campaign Discourse to analyze televised presidential debates from the Ukraine in 2004. Overall, this analysis revealed that acclaims were the most common function, followed by attacks and then defenses. Policy was addressed more often than character in these debates, as expected. The incumbent candidate acclaimed significantly more and attacked less than the challenger. The incumbents used past deeds significantly more often to acclaim -and less to attack -than the challengers. Finally, general goals and ideals were used more as the basis for acclaims than attacks in these debates. Implications of these results are discussed.

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A functional analysis of presidential television spots: A comparison of Korean and American ads

Cited by 12 publications

References 13 publications

The Reflection of Cultural Parameters on Videostyles of Televised Political Spots in the US and Korea

The Reflection of Cultural Parameters on Videostyles of Televised Political Spots in the US and Korea

A Functional Analysis of the Finnish 2012 Presidential Elections

A Functional Analysis of 2004 Ukrainian Presidential Debates

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