“…Context-dependent, highly personalized, subjective, perceptual, unstructured, emotional, momentary experience Difficult to see, codify, estimate, investigate, formalize, write down, capture and communicate accurately (Huang, 2020;Hoksbergen et al, 2021;Barcelo-Valenzuela et al, 2016) Universal, objective, rational and structured (Islam and Chadee, 2021) Easy to identify, codify, formalize, store, share, communicate and use (Huang, 2020;Barcelo-Valenzuela et al, 2016) Table 1.…”