A Framework of Analysis: Approaches in the Applications of E-CRM

Abstract

Data mining techniques provide a popular and powerful tool set to generate various data-driven classification systems. Asim M Ansari and Carl F. Mela( 2003) studied a statistical and optimization approach for customization of information on the Internet., and Balaji Padmanabhan ( 2004) explored the application of optimization and data mining. In this paper, based previous literatures we illustrate how optimization and data mining interact in e-CRM settings, and expound a framework of analysis in e-CRM.