A framework for tourism value chain ownership in rural communities
Michael Chambwe,
Andrea Saayman
Abstract:Tourism is prevalent in rural areas of South Africa, where natural settings provide attractive opportunities. Despite tourism’s potential to improve societies, many surrounding rural populations struggle with poverty. They have low involvement in tourism activity and need more access to empowerment programmes, and there need to be community-based structures that encourage equitable tourism engagement. This conceptual paper presents a framework for action designed for rural communities’ participation in a busin… Show more
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