A framework for increasing business value from social media

Trkman, Marina; Trkman, Peter

doi:10.1080/1331677x.2018.1456355

Cited by 13 publications

(7 citation statements)

References 92 publications

(105 reference statements)

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“…Users of a social network are seen as a "tool" for creating value. Thus, a consumer´s active participation in a social media network, including the creation of valuable UGC, is central in value creation [40][41][42]. Taking this to the internal point of view, a user of an ESN can create value.…”

Section: Value In Terms Of Esnmentioning

confidence: 99%

Identifying Value-adding Users in Enterprise Social Networks

Schmid¹,

Wehner²,

Leist³

2022

Proceedings of the Annual Hawaii International Conference on System Sciences

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Enterprise Social Networks (ESN) have been gaining increasing attention both in academia and practice. In previous works, different user types were identified in ESN. However, there is no clear definition of value-adding users, their characteristics and how this type of user can be identified. Based on a literature review, we show that value-adding users are defined in different ways in respect to different objectives, for example spreading knowledge, vivacity of the network or real-time feedback. Each of the value-adding users shows different characteristics that are allocated to the following dimensions: network structure, message, behavior, and social network affinity. Based on the objectives and characteristics, we conduct a single case study, analyze a dataset of a cooperating company, conduct several interviews, and thereby identify value-adding users with respect to objectives. So, we can show that our approach is applicable, useful and that it is a valuable means to take decisions.

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Section: Value In Terms Of Esnmentioning

confidence: 99%

Identifying Value-adding Users in Enterprise Social Networks

Schmid¹,

Wehner²,

Leist³

2022

Proceedings of the Annual Hawaii International Conference on System Sciences

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“…Several factors of social competence are explored in literature, such as accuracy in perceiving others, persuasiveness, and impression management (Baron & Markman, 2003). A socially competent entrepreneur can obtain more knowledge and information on business opportunities (Trkman & Trkman, 2018). An entrepreneur should learn social competence regularly by observing the environment and being careful of personal biases and hasty judgments.…”

Section: Social Competencementioning

confidence: 99%

The role of instrumental guanxi in the relation between entrepreneurs’ social competence and firms’ financial performance: A comparative study

Bari

Mahmood

Qurrah-tul-ain

et al. 2020

Economic Research-Ekonomska Istraživanja

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Even though many studies have examined the role of instrumental guanxi in the formation and development of entrepreneurship, how instrumental guanxi and social competence support entrepreneurs in enhancing firm financial performance (FFP) has not been investigated. Thus, this study investigates the relationship between entrepreneurs' social competence and FFP in the textile industry of China and Pakistan to examine how instrumental guanxi mediates the said relationship. In Studies 1 and 2, 251 Chinese and 270 Pakistani entrepreneurs, respectively, were randomly selected. The partial least square structural equation modelling approach was employed to evaluate the data. In Study 1, social perception, impression management, and expressiveness have a positive and significant impact on FFP. Moreover, instrumental guanxi partially mediates the impact of all dimensions of social competence except social perception. In Study 2, impression management, persuasiveness, and expressiveness have a positive and significant impact on FFP, and instrumental guanxi partially mediates the impact of social adaptability on FFP. Given the competitive advantage theory, both groups of entrepreneurs can mutually support and enhance their social competence as well as FFP.

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“…The level of sophistication of the ability to collect, measure, and analyse data is wide spread cross the different companies. Especially variables which are not controlled by the company itself such as social media tend to be problematic in terms of handling for the majority of companies (Beckers et al, 2018;Trkman and Trkman, 2018).…”

Section: Demographicsmentioning

confidence: 99%

Moving from Big Data to Smart Data for Enhanced Performance, Business Efficiency, and New Business Models

2020

JIBM

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In recent years the use and application of data including; Big Data, AI, Intelligent Data, Forecasting, Planning, and Warehousing tools have provided businesses with significant opportunities and potential for competitive advantages. However, this is the beginning of the journey. The notion that data is used for generating intuition is gradually being rejected by organisation, and the focus is more on how to leverage the full potential of data. The term Big Data was introduced in 1980 and contains a number of different fields including messages, images, posts on social media networks, GPS signals from phones, and business data. Whilst Big Data can assist in improving performance, efficient operations, customised promotion, and new business models, the success of Big Data relies heavily on Smart Data. Smart Data first appeared in the literature in 2009 and defined as use of relevant data for supporting decision making process. Smart Data is viewed by some as a foundation for business intelligence and bring many benefits to data driven organisations including; Data Modelling, Data, Analytics, Access Control in line with data governance, and Data Aggregation. This paper provides a critical review of literature dealing with both Big Data and Smart Data with a view to recommend a conceptual framework for Smart Data Framework based on four levels of Strategy, Resources, Operations, and Design.

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A framework for increasing business value from social media

Cited by 13 publications

References 92 publications

Identifying Value-adding Users in Enterprise Social Networks

Identifying Value-adding Users in Enterprise Social Networks

The role of instrumental guanxi in the relation between entrepreneurs’ social competence and firms’ financial performance: A comparative study

Moving from Big Data to Smart Data for Enhanced Performance, Business Efficiency, and New Business Models

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