“…Each year millions of people around the world attend conventions and exhibitions, delivering associated social, cultural, and economic benefits to host destinations (Barbieri, Mahoney, & Palmer, 2008;Dwyer, Mellor, Mistilis, & Mules, 2000;Kotler, 2002;Mistilis & Dwyer, 1999). Of the many positive impacts, none is more important than the regional and national economic benefits of these events.…”