“…Simpler, more convenient and more affordable products and services Christensen (1997), Christensen and Raynor (2003), Sainio (2004), Hwang and Christensen (2008), Lindsay and Hopkins (2010), Wu et al (2010), Pereira et al (2015) Value proposition Bower and Christensen (1995), Christensen and Overdorf (2000), Sainio (2004), Yovanof and Hazapis (2008), DaSilva et al (2013), Ángel et al (2014), Murty and Kumar (2015) Lower cost and lower profit margin products and services Christensen and Raynor (2003), Sainio (2004), Utterback and Acee (2005), Lindsay and Hopkins (2010), Habtay (2012), Pereira et al (2015) Products and services with lower performance Utterback and Acee (2005), Yovanof and Hazapis (2008), Amshoff et al (2015) Change business structures Bower and Christensen (1995), Habtay and Holmén (2014), Karimi and Walter (2016) To create new markets Sainio (2004), Hwang and Christensen (2008), Lindsay and Hopkins (2010), Amshoff et al (2015) To cause the failure of the dominant companies of the market Sainio (2004), Christensen (1997), Hwang and Christensen (2008) To generate great competitive advantage Kassicieh et al (2002) Sainio (2004) Skills to make changes in partner networks Sainio (2004) Review on disruptive business models with the restructuring of the existing business model…”