Firms conduct activities to satisfy the need of their customers. However, some activities do not add value to customers. Authors propose some approaches to identify and reduce these wastes. By reducing waste, it is expected that the firm competitiveness will increase. One method to tackle waste is to use a failure mode and effect analysis (FMEA) approach. This study aims to modify the existing model to reduce waste on a make-to-order company. The authors propose criteria to assess the severity, occurrence, and detection of the 21 identified wastes. Using the waste priority numbers (WPN), these 21 wastes are classified into six high priority wastes, four medium priority wastes, and 11 low priority wastes. Countermeasures for the high priority and medium priority wastes are identified through a discussion with the company's management. The management evaluates how effective the countermeasures by using the same scoring scales for severity, occurrence, and detection. The proposed countermeasures can reduce the waste priority numbers significantly. From the assessment results, ten waste modes with high and medium priorities get good results because the average WPN values decreased from 125.9 to 26.8. The highest WPN value drops from 213 to 40. The highest CPN value also reduces from 445 to 110. The impact of the implemented countermeasures can be observed and get a positive response from the company's management.