A Flexible Supply Chain Management Game

Shovityakool, Patra; Jittam, Piyachat; Sriwattanarothai, Namkang; Laosinchai, Parames

doi:10.1177/1046878119857119

Cited by 9 publications

(8 citation statements)

References 9 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Each week, players face the challenge of determining the quantity of beer cases they should request from their immediate suppliers, aiming to maintain sufficient inventory to meet customer orders at their subsequent levels while seeking to maximize profit throughout the supply chain (Shovityakool et al, 2019). The game involves four main roles: retailer, wholesaler, distributor, and manufacturer.…”

Section: The Beer Game Simulation In Scmmentioning

confidence: 99%

Gamification in Supply Chain Management (SCM) education: a practical experience with the Beer Game

Soliani,

Pereira,

De Freitas

et al. 2024

Cad. Pedagógico

View full text Add to dashboard Cite

Effective supply chain management is crucial for organizational success, requiring a practical and profound understanding of essential concepts to optimize operations, gain a competitive advantage, ensure customer satisfaction, mitigate risks, and enable the adoption of innovations that enhance performance. The innovative teaching and learning approach known as gamification, exemplified by the Beer Game, prepares students to face real challenges by simulating a beer supply chain, highlighting its complexity and the "Bullwhip Effect" concept. The practical experience helps students identify the consequences of their decisions, emphasizing the importance of collaboration, coordination, and strategic decision-making. This study aimed to provide 38 students in Technology in Logistics and Bachelor of Administration courses with practical experience in managing a supply chain with variable demand through the Beer Game. The intervention combined theory and practice, using the Beer Game as a simulation tool. Results revealed imbalances in orders and difficulties in decision-making, especially concerning unfulfilled orders. Previously reviewed research has confirmed the effectiveness of the Beer Game as a teaching tool for supply chain management. The evaluation by participating students showed that the game had a significant impact on the development of logical reasoning and the assimilation of concepts, although 25-30% of students faced difficulties in understanding certain game concepts. It is suggested that future Beer Game sessions should include strategies to mitigate the "Bullwhip Effect" and deepen the analysis of decision-making behavior in the supply chain, preparing university students for future challenges in their careers.

show abstract

Section: The Beer Game Simulation In Scmmentioning

confidence: 99%

Gamification in Supply Chain Management (SCM) education: a practical experience with the Beer Game

Soliani,

Pereira,

De Freitas

et al. 2024

Cad. Pedagógico

View full text Add to dashboard Cite

show abstract

“…While experiential activities generally support learning (Kolb, 1984), those that include a simulation can outperform exercises that do not (Burch et al., 2019). Organizational simulations have been used for decades in courses such as supply chain management (Shovityakool et al., 2019). Students take the challenges seriously (especially if their performance is apparent to peers or will be graded by the professor), and simulations give them a chance to apply what they are learning in class.…”

Section: Why Online Games: Overcoming Andragogical Challengesmentioning

confidence: 99%

Decision‐making challenges: Group dynamics and boundary spanning in the CyberStrike game

Gibbons

Freeman

2022

Decision Sci J Innov Edu

View full text Add to dashboard Cite

Multirole online games offer advantages for learning in business schools, as students process information and coordinate with others while pursuing measurable goals. Gaming environments can be complex, and the choices and timing of players' actions may have long-term effects on the state of the game. Team members practice communication skills as they exchange information and coordinate actions, and games provide objective feedback about their performance. Despite these advantages, integration of multiplayer online games into business courses can present technical and instructional challenges. This article introduces an online game, CyberStrike, in which student teams play roles of state or nonstate actors attempting to protect their own information systems while selectively attacking competitors' information systems. The game can be useful in organizational behavior courses because it engages students in decisionmaking processes and inter-group dynamics that highlight relevant principles in action. As student teams try to foster cooperation within a competitive environment, consequences of their decision-making, strategy development, and boundary-spanning activities become apparent. Guidelines for teaching with CyberStrike are provided, along with suggestions for incorporating multirole online games into business school classes.

show abstract

“…Spreadsheet-based games are probably the most prevalent, due to the popularity of spreadsheet software, and its tight integration into a typical business curriculum. For example, Shovityakool et al (2019) present a spreadsheet-based Flexible Supply Chain Management Game (FSCMG), where groups of students can play three modules: wholesaler, manufacturer, and supplier. FSCMG exposes students to pricing, forecasting, inventory management, and fostering collaborative relationships in a supply chain.…”

Section: Literature Reviewmentioning

confidence: 99%

Mixed‐integer linear programming optimization for the Supply Chain Game

Shaltayev

2021

Decision Sci J Innov Edu

View full text Add to dashboard Cite

In this article, we describe the use of linear programming in conjunction with an online simulation game in an undergraduate supply chain management class. Supply chain management is a required course for students enrolled in a Business Administration program with a concentration in management. It delivers a broad overview of the supply chain management discipline, using a simulation game by Responsive Learning Technologies to provide students with hands-on experience designing and managing a supply chain. In this teaching brief, I give an overview of the game and present the formulation of an accompanying mixed-integer linear programming model to design an optimal supply chain that meets customers, demand while maximizing company profit. Students use a spreadsheet template to develop their own implementation of the model and then apply the optimal solution during the simulation. Consequently, they gain an understanding of the role of network optimization in supply chain management. I conclude with recommendations for management of game activities using this model and a brief discussion of some of the issues to be monitored as the game is played.

show abstract

A Flexible Supply Chain Management Game

Cited by 9 publications

References 9 publications

Gamification in Supply Chain Management (SCM) education: a practical experience with the Beer Game

Gamification in Supply Chain Management (SCM) education: a practical experience with the Beer Game

Decision‐making challenges: Group dynamics and boundary spanning in the CyberStrike game

Mixed‐integer linear programming optimization for the Supply Chain Game

Contact Info

Product

Resources

About