A fit perspective approach in linking corporate image and intention-to-apply

Wei, Yu‐Chen; Chang, Chao-Ching; Lin, Liang-Yang; Liang, Shih-Chen

doi:10.1016/j.jbusres.2015.12.033

Cited by 39 publications

(42 citation statements)

References 37 publications

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“…Örgütsel çekiciliğe odaklanan araştırmaların çoğunluğunun eğitim kurumları haricinde özel işletmelerde gerçekleştirildiği gözlenmiştir (Lambert vd., 2017;Pilvinyte, 2013;Stockman vd., 2017;Wei, Chang, Lin ve Liang, 2016). Ulusal alan yazında ise okulun çekiciliğinin görece nasıl olduğuna ya da çeşitli kavramlar ile olan ilişkisine yönelik az sayıda araştırma ile karşılaşılmıştır.…”

Section: Kavramsal çErçeve öRgütsel çEkicilikunclassified

Examining the Relations between Organisational Attraction, Organisational Image and Organisational Loyalty: An Investigation with Teachers

Akman

Özdemir

2018

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Bu araştırmada, örgütsel çekicilik, örgütsel imaj ve örgütsel sadakat arasındaki ilişkiler öğretmen görüşlerine dayalı olarak incelenmiştir. Araştırmanın örneklemini Ankara iline bağlı dokuz ilçede görev yapmakta olan 494 öğretmen oluşturmaktadır. Araştırmada Örgütsel Çekicilik Ölçeği (ÖÇÖ), Örgütsel İmaj Algısı Ölçeği (ÖİAÖ) ve Örgütsel Sadakat Ölçeği (ÖSÖ) kullanılmıştır. Araştırma verileri, aritmetik ortalama, standart sapma, korelasyon analizi, doğrulayıcı faktör analizi (DFA) ve yol analizi ile çözümlenmiştir. Bulgulara göre, öğretmenlerin örgütsel çekicilik algıları orta düzeydedir. Öğretmenlerin örgütsel imaj ve örgütsel sadakat algıları da yüksek düzeyde tespit edilmiştir. Ayrıca değişkenler arasında pozitif yönlü, orta ya da yüksek düzeyde ve anlamlı ilişkiler saptanmıştır. Yol analizi sonucunda örgütsel imaj ile örgütsel sadakat arasında örgütsel çekiciliğin kısmi aracılık etkisine sahip olduğu belirlenmiştir.

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Section: Kavramsal çErçeve öRgütsel çEkicilikunclassified

Examining the Relations between Organisational Attraction, Organisational Image and Organisational Loyalty: An Investigation with Teachers

Akman

Özdemir

2018

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“…Gray and Balmes defined CI as the immediate mental picture that audiences have of an organization [18]. According to another definition by Lemmink, Schuijf, and Streukens [19], "CI is social or public knowledge or perceptions about a given company" [20]. Considerable academic research has showed that CI has a significant role in determining consumer behavior, and is particularly important in developing and maintaining customer loyalty [21].…”

Section: Litaraturementioning

confidence: 99%

Corporate Image and Customer Loyalty in the Dental Health Sector

Köseoğlu¹,

Mutlu²

2019

International Scientific Conference ERAZ - Knowledge Based Sustainable Development

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The privatization of healthcare services has become commonplace nowadays. Many different marketing strategies are used during privatizations in order to reach the desired volume of customers. Among these marketing methods, it is believed that verbal marketing is effective in terms of influencing the preferences of customers. However, it seems that research in this field is not sufficient. In this context, the aims of this paper are to explore the effects of word-of-mouth marketing (WOM) and corporate image (CI) on customer loyalty (CL) in individuals who have undergone dental healthcare, and to investigate certain related factors. Questionnaires were prepared as the principal data collection method for the research. The study consisted of a total of 172 respondents. According to the correlation analysis that was conducted in order to analyze the relationships between WOM promotion, CI and CL, it was found that these variables have an effective positive relationship with each other. In order to increase customer satisfaction levels and patient loyalty to health institutions, it is necessary to consider variables such as the quality of service, word-of-mouth marketing, corporate image, corporate reputation, and customer loyalty, both in terms of the basic human right to healthcare, and in terms of commercial interests.

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“…The prior research showed that institutional image is significant to the organizational attraction (Wei et al, 2016) and the intention to apply (Kim et al, 2011;Tsai and Yang 2010;Wei et al, 2016). The superior institutional image would bring attraction and intention to apply toward the company compare to those with poorer images (Tsai and Yang 2010;Turban and Cable 2003;Wei et al, 2016. Institutional image would benefit to corporate since the lower knowledge of applicant about company and decision making process, they usually rely on their knowledge about a firm's corporate image in assessing whether or not to apply (Wei et al, 2016).…”

Section: Institutional Image Institutional Image and Organizationalmentioning

confidence: 99%

“…The superior institutional image would bring attraction and intention to apply toward the company compare to those with poorer images (Tsai and Yang 2010;Turban and Cable 2003;Wei et al, 2016. Institutional image would benefit to corporate since the lower knowledge of applicant about company and decision making process, they usually rely on their knowledge about a firm's corporate image in assessing whether or not to apply (Wei et al, 2016). This means when intern would like to apply, they will assess their perception of the ventures' image and can be attracted if the ventures have positive image to lead into job choice intentions within the ventures.…”

Section: Institutional Image Institutional Image and Organizationalmentioning

confidence: 99%

“…This study include endogenous variables, the first one is called organizational attractiveness that refers to the power that draws applicants attention toward the employer (Highhouse et al, 2009), degree to which a person favorably perceives an organization as a place to work (Wei et al, 2016) or the general perceived desirability of working for an organization (Aiman-Smith et al, 2001). Highhouse et al (2009) described two dimensions of organizational attractiveness such as internal attractiveness for internal marketing or existing employees and external attractiveness for external candidate.…”

Section: Organizational Attractiveness and Intentions To Applymentioning

confidence: 99%

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Intentions to Apply as Internship Students on Digital Start-Up Companies in Jakarta

Nelloh¹

2017

jeb

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Human capital plays an important role in explaining organizational performance and survival, not only for well-established firms but also for digital startup companies. However no previous human resource literature, especially on employers’ brand, investigates the internship program in the startup digital firms. Our pre-test shows that students are less attracted to apply to startup digital companies. Consequently, this study aims to test students’ intention to be on an internship in startup digital companies with its several antecedents (organizational attractiveness, job meaning, organizational attributes, and institutional image). My purposive sampling generates 101 business and management students in Jakarta as my sample. I run Partial Least Square (PLS) to test my hypothesis. The results indicate that organizational attributes do not affect intention to be on an internship and other hypothesis tests exhibit positive results. Further, the findings also show that organizational attributes do not exhibit mediating effect. Overall, the results suggest that digital startup companies cooperate and collaborate with universities, especially business and management departments in research and student projects in order to attract the best students to be on internship on these companies that eventually will improve their performance. AbstrakSumber Daya Manusia memegang peran penting dalam ketahanan dan peningkatan kinerja perusahaan baik berskala besar ataupun berskala startup digital. Akan tetapi, penelitian sebelumnya mengenai sumber daya manusia khususnya merek perekrut yang menguji secara khusus pada program magang yang banyak dilakukan oleh jurusan bisnis dan manajemen atau sejenisnya masih jarang dilakukan. Kemudian, hasil prates menunjukkan rendahnya ketertarikan dan keinginan mahasiswa untuk melamar di perusahaan startup digital. Oleh karena itu, penelitian ini bertujuan untuk menguji intensi melamar calon mahasiswa magang di perusahaan startup digital bersama beberapa antesendennya (ketertarikan organisasi, arti pekerjaan, atribut organisasi, dan citra institusi). Survey purposive sample dilakukan terhadap 101 mahasiswa jurusan bisnis dan manajemen di Jakarta. Partial Least Square (PLS) digunakan dalam penelitian ini untuk menguji hipotesis. Hasil penelitian ini mengindikasikan bahwa atribut organisasi tidak signifikan pengaruhnya terhadap intensi melamar, bersamaan dengan hasil posifitif pada semua uji hipotesis, dan juga membuktikan tidak adanya mediasi variabel atribut organisasi. Hasil penelitian ini menyarankan perusahaan startup digital untuk membina kerjasama dan kolaborasi yang kuat dengan pihak universitas khususnya jurusan bisnis dan manajemen dalam bidang riset dan proyek mahasiswa untuk menarik calon mahasiswa magang yang berkualitas sehingga dapat mencapai kinerja organisasi yang optimal.

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A fit perspective approach in linking corporate image and intention-to-apply

Cited by 39 publications

References 37 publications

Examining the Relations between Organisational Attraction, Organisational Image and Organisational Loyalty: An Investigation with Teachers

Examining the Relations between Organisational Attraction, Organisational Image and Organisational Loyalty: An Investigation with Teachers

Corporate Image and Customer Loyalty in the Dental Health Sector

Intentions to Apply as Internship Students on Digital Start-Up Companies in Jakarta

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