“…In designing Web applications (e.g., ecommerce applications) that carry out a certain set of goals for human users, such as purchase orders, the importance of the affects of such applications has already been put forward to system designers' attention (e.g., [24,12]). Therefore, there has been much research into evaluating human emotions [11,6], expressing emotions [17,4], and the effectiveness of such approaches to improving human-computer interactions [16,5,3,25]. Business communities also have been aware of the significance of customer satisfaction in measuring business performances (e.g., American Consumer Satisfaction Index [1]) because for most companies, repeat customers are major contributors to profit [1].…”