A fenntartható értékrend vizsgálata a debreceni egyetemisták körében

Balsa-Budai, Nikolett; Szakály, Zoltán

doi:10.20494/tm/5/1/1

Cited by 2 publications

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“…Balsa- Budai and Szakály (2008) identify 5 core values of this lifestyle (material simplicity, environmental awareness, self-sufficiency, personal enrichment, and ethicality).…”

Section: The Relationship Between Voluntary Simplifiers and Non-consu...mentioning

confidence: 99%

Green and Digital Transitions

2024

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In our study, we review the framework of questionnaire research methods suitable for analyzing the consumer acceptance of vehicle industry innovations, more specifically, of autonomous vehicles. Our aim is to identify the most widely used research models and examine which variables affect consumer acceptance of self-driving technologies to the greatest extent. The various modified versions of the TAM and UTAUT models are the most commonly used models to address the topic in the literature. Both models are characterized by the attempt to predict a consumer's behavioral intention based on the specificities of a technology. Due to the difficulties of prior testing of self-driving technologies, it is worth reviewing these methods from the aspect of how suitable they are for capturing the consumer acceptance of this technology and through what adaptation measures. We do not aim to question the validity of researching the topic by questionnaire surveys, but we find it important to emphasize the significance of cautious adaptation. In the present paper, we intend to provide a methodological basis for future research related to autonomous technology by revising the TAM and UTAUT methods.

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“…Balsa- Budai and Szakály (2008) identify 5 core values of this lifestyle (material simplicity, environmental awareness, self-sufficiency, personal enrichment, and ethicality).…”

Section: The Relationship Between Voluntary Simplifiers and Non-consu...mentioning

confidence: 99%

Green and Digital Transitions

2024

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Health and Environment Conscious Consumer Attitudes: Generation Z Segment Personas According to the LOHAS Model

et al. 2022

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As a lifestyle and consumer trend, the LOHAS (Lifestyle of Health and Sustainability) has been growing in popularity worldwide. The LOHAS is followed by a consumer group that is characterised by consumer attitudes and behaviours focusing on health and sustainability, that is increasingly concerned about global problems and challenges, and that follows trends related to sustainability, such as health and environmental consciousness. In addition, this group strives for a sense of naturalness, aims to behave ethically, and seeks to hold authentic and individualistic values. The objective of this research is to explore how young people today relate to the components of the LOHAS model, how the different characters respond, and what their perceived values are . We are also looking for answers pertaining to whether clusters may be formed based on the examined factors. In our study, we surveyed 357 Hungarian respondents, who are members of Generation Z. As a method of data analysis, descriptive statistical methods, correlation analyses, factor analysis, cluster analysis, and the persona profiles were designed using the design thinking method. Based on the factors of the LOHAS model, three separate groups may be ascertained within Generation Z: personas that fit the LOHAS, personas that could fit the LOHAS, and personas that do not fit LOHAS.

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A fenntartható értékrend vizsgálata a debreceni egyetemisták körében

Cited by 2 publications

References 0 publications

Green and Digital Transitions

Green and Digital Transitions

Health and Environment Conscious Consumer Attitudes: Generation Z Segment Personas According to the LOHAS Model

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