With Location-Based Service (LBS) support, a mobile user can enjoy specific information/services based on their location. The GPS-based positioning technique plays an essential role in outdoor LBS applications. Owing to physical barriers and potential interference inside a building, GPS-based positioning systems do not work well for commercial indoor LBS applications. Various wireless technology-based position systems have been proposed to solve indoor positioning problems (e.g., Wi-Fi, Bluetooth, infrared, and RFID), but they come with challenges involving accuracy, installation, interference, and power consumption. We propose a next generation indoor localization recognition system called IP-PFM (Indoor Position based on Panorama Feature Matching) to overcome the limitations and problems of wireless technology-based approaches. By applying panorama image recognition technology, IP-PFM accurately pinpoints the indoor position. Further, IP-PFM also includes an indoor position system chat bot feature to automate chat in real-time with users -using the Line Bot application programming interface (API)-which allows a mobile user to post a picture taken with their smartphone. Upon receiving the picture, IP-PFM determines the location and plots it on the floor plan. We have implemented a prototype of IP-PFM to demonstrate the end-to-end functionality of the indoor localization recognition chat bot system 1 .