A Facet metatheoretical approach to advance consumer behavior knowledge

Abstract

This paper provides an overview of Facet Theory, a systematic approach to facilitate theory construction, research design, and data analysis for complex studies. Facet Theory is appropriate to marketing theories and particularly consumer behavior. In Facet Theory, the definition of the behavioral domain facilitates the rationale for hypothesizing structural relationships among variables employed in a research study. Examples are shown from various areas to illustrate the methods and results of structural analysis using Facet Theory data analysis techniques such as Smallest Space Analysis (SSA), Discrimination Coefficient (DISCO), and Partial Order Scalogram Analysis (POSA). The use of Facet Theory and conceptual tools like the "mapping sentence" and "universe of content," is shown to provide new insights into existing consumer data. It allows for the diagnosis and discrimination of consumers' behavioral traits and makes the generalization and replication of findings easier.

25 years of Psychology & Marketing: a multidimensional review

“…Methodological innovations such as Hornik, Cohen, and Amar's (2007) facet metatheoretical model, the dimensional qualitative research (DQR) approach (Cohen, 1999b;Shabbir, Palihawadana, & Thwaites, 2007), storytelling theory (Woodside, Sood, & Miller, 2008), and the use of psychophysiological techniques (Wang & Minor, 2008) remain a strong area of the journal's general contribution to advancing consumer behavior through the application of methodological innovations.…”

Pretreatment of wastewater: Optimal coagulant selection using Partial Order Scaling Analysis (POSA)

“…It assumes some underlying order to the variables selected and builds the geometric representation around this order; such that the cases that score highest appear in the top right hand corner of the plot and those cases which score lowest on the variables appear towards the bottom left corner of the plot. This procedure is fully described and illustrated [58,59] by academic computer software [60][61][62][63]. Several POSA models are in use for academic research (POSAC, HUDAP, and CoPlot).…”