A dynamic evolutionary game model of web celebrity brand eWOM marketing control strategy

Liao, Mengjie; Zhang, Jian; Wang, Ruimei

doi:10.1108/apjml-11-2019-0682

Cited by 14 publications

(16 citation statements)

References 43 publications

(45 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Some experts regard opinion leaders as special agents to implement model construction and analyze their nature in the cultural transmission stage. Liao et al [15] gave a new model. is model assumes that the probability of hearing public opinion is related to the number of communicators contacted, that is, "0-1-2" influence.…”

Section: Related Workmentioning

confidence: 99%

[Retracted] Modeling and Simulation of Cultural Communication Based on Evolutionary Game Theory

Chen

Jin

2021

Complexity

View full text Add to dashboard Cite

In the process of cultural dissemination, the dissemination of false information will have a negative impact on the entire environment. In this case, it is an effective method to regulate the behavior of cultural dissemination participants. Based on the community network structure and the improved classic network communication model, this paper constructs the susceptible-infected-recovered (SIR) model for the grassroots communication of engineering safety culture and discusses the law of grassroots transmission of engineering safety culture. The communication process is simulated, and it is concluded that a good engineering safety culture will be the first to be covered by low-level engineering safety culture in the process of dissemination. With a modularity coefficient of 0.5 as the boundary, it will affect the scale of good safety culture in different directions; the dissemination infection rate of low-level engineering safety culture changes in the same direction with the speed and scale of transmission; the maximum transmission scale of low-level engineering safety culture does not decrease with the increase of the initial value of the susceptible state. When the initial value of the immune state is 15%, the low-level safety culture scale is the lowest value of 0.135, which is the low initial value of employees with low-level engineering safety culture and is more conducive to control its maximum spread. It also puts forward management recommendations for the subjects and objects of the grassroots dissemination of engineering safety culture. This paper transforms cultural communication into an evolutionary game model, uses a game tree to describe it, and analyzes that the model has a Nash equilibrium point by adding a penalty function to the income matrix. This model can encourage cultural communication participants to take honest behaviors, effectively restrain the transmission of false information, and promote a virtuous circle of cultural communication.

show abstract

Section: Related Workmentioning

confidence: 99%

[Retracted] Modeling and Simulation of Cultural Communication Based on Evolutionary Game Theory

Chen

Jin

2021

Complexity

View full text Add to dashboard Cite

show abstract

“…Social Strategy, is the strategy used for sell idea in skeleton change a society, especially in management that includes analysis, planning, implementation and monitoring Wongsansukcharoen (2015) , Lehtimäki (2016), Elisabeth (2016, Wymer (2017) , Vitolla et al (2017) , El Ebrashi (2018) , Das et al (2018 , Parnell and Brady (2019) , Patterson and Swan (2019) , Balci et al (2019), Liao et al (2020).…”

Section: Literature Review 21 Theoritical Reviewmentioning

confidence: 99%

The Influence of Social Strategy and Public Policy of State Defence Awareness Management on Organizational Performance of the Ministry of Defense Mediated by Strategic Change Management

Purwaningsih

Jasfar

Kusnadi

2022

Int. J. Res. Granthaalayah

View full text Add to dashboard Cite

State Defence awarenessis is the collective awareness of the Indonesian nation that is needed by the state to defend its sovereignty, territorial integrity, and national safety in the face of every threat. The aim of the research is to analyze influence variable social strategy and public policy in the State Defence Awareness Management of organization performance of the Ministry of Defense mediated by strategic change management. This study uses quantitative approach with study expanatory. Data analysis using Structural Equation Model (SEM) with using Smart PLS 3.0 for analyze connection or influence variable dependent with variable independent. Research results show that by general there is influence direct social strategy and public policy on organizational performance, as well as there is influence direct strategic change management towards organizational performance as well as there is influence non direct social strategy and public policy to organizational performance mediated by strategic change management. Implication theoretical from this study is strategic change management as mediating social strategic and public policy able for increase organizational performance Ministry of Defense in implementation coaching State Defence Awareness Management. While implication strategic from this study is the strategy, policy, and management changes in the State Defence Awareness Management is very influential to performance Ministry of Defense organization, so that need enhancement every dimension to increase trust public as well as faithfulness every source power involved in implementation coaching State Defence Awareness Management.

show abstract

“…To facilitate the discussion of the evolutionary stability strategy, the above expression needs to be simplified (Liao et al, 2021). For this purpose, the transition parameters T A1 , T A2 , T B1 and T B2 are introduced, and let…”

Section: Dual Innovation Strategiesmentioning

confidence: 99%

“…To facilitate the discussion of the evolutionary stability strategy, the above expression needs to be simplified (Liao et al. , 2021).…”

Section: Model Establishment and Analysismentioning

confidence: 99%

Research on the evolutionary game of knowledge pricing in an open innovation environment: from the perspective of social dual innovation balance

Zhang

et al. 2021

APJML

Self Cite

View full text Add to dashboard Cite

PurposeThis paper aims to find out the factors that influence the choice of dual innovation strategies in the process of knowledge pricing and transaction between first-mover and late-mover companies in an open innovation environment and also to find the key factors that affect the company's strategic choice in factors such as heterogeneous market environment, demand elasticity, exploration risk intellectual property prices and transaction cost.Design/methodology/approachThis study uses the Cournot equilibrium and Stackelberg two-stage master-slave game model to describe the evolutionary process of knowledge pricing in an open innovation environment of first-mover and late-mover companies.FindingsResearch shows that in an open innovation environment, the formation of a dual innovation strategy in the pricing process of corporate intellectual property transactions is a complex process. Changes in one-time transaction costs and changes in the inverse demand coefficient of the innovation market play the decisive role in the choice of dual innovation strategies. When the demand of the innovation market is moderate, the inverse demand coefficient of the innovation market and the one-time transaction cost has an inverted U-shaped influence relationship. As the innovation market's inverse demand coefficient and the one-time transaction cost increase at the same time, the degree of differentiation of the enterprise's dual innovation strategy choice gradually reduces; when the one-time transaction cost is the largest, the degree of strategy differentiation is minimized.Originality/valueBased on the above relationship, suggestions are made to guide enterprises in the knowledge pricing and transaction process in an open innovation environment, promote enterprises to form a dislocation development and complementary advantages in the knowledge innovation ecological chain and improve the overall innovation efficiency of the industry.

show abstract

A dynamic evolutionary game model of web celebrity brand eWOM marketing control strategy

Cited by 14 publications

References 43 publications

[Retracted] Modeling and Simulation of Cultural Communication Based on Evolutionary Game Theory

[Retracted] Modeling and Simulation of Cultural Communication Based on Evolutionary Game Theory

The Influence of Social Strategy and Public Policy of State Defence Awareness Management on Organizational Performance of the Ministry of Defense Mediated by Strategic Change Management

Research on the evolutionary game of knowledge pricing in an open innovation environment: from the perspective of social dual innovation balance

Contact Info

Product

Resources

About