A Dual Effect of Pictorial Enrichment in Learning from Television News: Gunter's data revisited

Berry, Colin

doi:10.1080/0260741830090303

Cited by 5 publications

(3 citation statements)

References 9 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…There was no significant advantage of television for verbal-only information, contrary to what was found by Walma van der Molen and van der Voort (1998). These results also contrast with research among adults by Berry (1983a). He found that visual accompaniment to television news narratives, such as film footage, impaired information retrieval of verbal content presented alongside that footage, whereas retrieval of information from a talking head portion of each item was enhanced by the presence of film elsewhere.…”

Section: Discussioncontrasting

confidence: 71%

Children's Memory for News: A Comparison of Three Presentation Media

Gunter¹,

Furnham²,

Griffiths³

2000

Media Psychology

View full text Add to dashboard Cite

Section: Discussioncontrasting

confidence: 71%

Children's Memory for News: A Comparison of Three Presentation Media

Gunter¹,

Furnham²,

Griffiths³

2000

Media Psychology

View full text Add to dashboard Cite

“…More evidence of negative effects comes from re-analysis (Berry, 1983b) of data of Gunter (1980), obtained with news sequences prepared by a drama studio. Following a lead-in read to camera, each item continued with 'talking head' or was read over pictures edited from newscasts.…”

mentioning

confidence: 99%

Multiple effects of visual format on TV news learning

Berry

Brosius

1991

Applied Cognitive Psychology

View full text Add to dashboard Cite

Two experiments were conducted on edited TV newscast sequences to clarify effects of film accompaniment on learning from heard news text. In Experiment 1,150 British subjects viewed a sequence with either film format throughout or alternating film and 'talking head' format between items. Those items that were presented by 'talking heads' in the mixed sequence were learned better with film format, in which the heard text was accompanied by appropriate moving pictures. However, no effect of uniform context was found on the remaining items. In Experiment 2, 91 German subjects viewed one of four versions of a bulletin, one with 'talking head', one with film throughout, the other two having complementary mixed-format patterns. Besides confirming a beneficial effect of film presentation over 'talking head' which accords with the findings of all studies of learning from material in the form of national network newscasts, the results showed an impairing effect of uniform visual format. This can explain 'contradictory' findings, notably with atypical test material.Despite progress in identifying presentation and viewer factors in learning from television newscasts (Wooddall, Davis, and Sahin

show abstract

“…A later re-analysis of the data from this last study, however, found that there was evidence that information recall was enhanced by the presence of pictures in respect of content presented in the talking head Communications 24 (1999) 1 25 Brought to you by | University of Queensland -UQ Library Authenticated Download Date | 6/23/15 2:28 AM 'lead-in' phase. Recall of verbal content running parallel to film footage in contrast was impeded (Berry, 1983a).…”

Section: Visual Presentation Effectsmentioning

confidence: 98%

Television News and the Audience in Europe: What Has Been Happening and Where Should We Go Next?

Gunter¹

1999

Communications

View full text Add to dashboard Cite

Television news research has been-carried out in Europe since the 1950s. Much of this work has focused on the informational impact of television news on the audience. Public opinion surveys over many years have indicated that ordinary citizens regard television as their main source of news. Television news is the most trusted news source and, in addition to being regarded as the most important source of national and international news, has in recent times begun to mount a serious challenge to newspapers on the local news front.Despite the faith which individuals have placed in television in general as a news provider, there are occasions when that trust does wane. The accuracy and impartiality of television reporting has been challenged by the public or by sub-sections of the public in relation to its treatment of specific events or issues. Moreover, although perceived as the most significant news source, audience memory and comprehension of televised news is often very poor.In relation to all these matters of public perception, learning and understanding, there are important issues of research methodology to be considered. Research evidence on audience reactions to television news cannot all be accepted at face value. Data quality in television news research can vary and the conclusions drawn from specific studies are not invariably warranted or substantiated by the data obtained.The aims of this paper will be to examine past evidence and research trends, offer some opinions about the quality of research evidence, and assess whether real advances in our understanding of the public's involvement with and reliance on televised news have been made. In so far as gaps in our knowledge have been identified by researchers at different points in time, what steps have been taken to plug them? Are there particular methodological developments which would appear to hold the most promise, and are there methodologies still in use which ought to be dropped or modified? Can the success and failures of history point the way to fruitful lines of enquiry for the future?Communications 24 (1999) 1 Brought to you by | University of Queensland -UQ Library Authenticated Download Date | 6/23/15 2:28 AM

show abstract

A Dual Effect of Pictorial Enrichment in Learning from Television News: Gunter's data revisited

Cited by 5 publications

References 9 publications

Children's Memory for News: A Comparison of Three Presentation Media

Children's Memory for News: A Comparison of Three Presentation Media

Multiple effects of visual format on TV news learning

Television News and the Audience in Europe: What Has Been Happening and Where Should We Go Next?

Contact Info

Product

Resources

About