It is the duty of every academic to argue for the importance of their field, and to tout the recent advances and expansion that it has undergone. Despite the clichéd ubiquity of this pattern, I believe that neuroscience and our understanding of the functioning of the brain has undergone a particularly dramatic example of this expansion. As one measure of it, the annual meeting of the Society for Neuroscience, arguably the premier general neuroscience conference, attracts some 25 000 attendees and features some 14 000 poster or lecture presentations. Many of these subjects concern deadening minutia (except, of course, to the three people on Earth feverishly taken with that topic), but some findings in neuroscience should seem nothing short of flabbergasting to any intelligent person.