A Dip Into a Deep Well: Online Political Advertisements, Valence, and European Electoral Campaigning
Jukka Ruohonen
Abstract:Online political advertisements have become an important element in electoral campaigning throughout the world. At the same time, concepts such as misinformation and manipulation have emerged as a global concern. Although these concepts are distinct from online political ads and data-driven electoral campaigning, they tend to share a similar trait related to valence, the intrinsic attractiveness or averseness of a message. Given this background, the paper examines online political ads by using a dataset collec… Show more
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