A Dining Experience Case Study for Hospitality Management Teaching and Learning

Abstract

Case study as a teaching method has proven to be a mind stimulating technique that allows students to test different scenarios and to critically analyze practical incidents widening their knowledge perspective. Instructors achieve many goals through the application of such method where they enhance students learning by linking theory to practice in a cooperative environment based on team work, opinion sharing, and discussion. The aim of the current study is to demonstrate, analyze, and interpret a real dining experience case in order to be used in teaching by hospitality management instructors. This case as simple as it seems is a possible outcome of any service encounter. Its implications are profound on the organization image and guest loyalty. An experience that deviates away from its optimum scenario or ends with an unrecovered faulty service can render damages beyond just losing customers, to compensations, and even to law suits. It is an opportunity for hospitality management students to learn how to evade service failures, create successful memorable guest experiences, and to apply critical thinking techniques.