A Digital Application for Strategic Development of Health Tourism Destinations

Abstract

This work describes the challenges, techniques, and methodologies to develop a digital tool that aims to improve framework conditions and tools for better utilization of Alpine natural resources in health tourism. Starting from the literature analysis and an online survey, the system implemented a comprehensive knowledge base adopted for an ontology-based Decision Support System leveraging on identified Key Performance Indicators (KPIs). Relying on this knowledge, the digital tool provides a list of tailored and customized recommendations for each destination within the Alpine area. This result helps the stakeholders capitalize on the nature-based health tourism potentials of their region in relation to the existence of the natural resources and different target users’ health conditions. This strategic digital tool is developed as a web-based application for destinations’ policy-makers and managers to fill the online survey and receive customized suggestions, recommendations, and insights on how to further exploit their natural resources in order to enhance nature-based health tourism.