A different playbook for the same outcome? Examining Google’s and Meta’s strategic responses to Australia’s News Media Bargaining Code
Diana Bossio,
Andrea Carson,
James Meese
Abstract:In March 2021, Australia enacted the News Media Bargaining Code (NMBC) legislation, which compels Google and Meta to pay for third-party news content on their platforms. To date, Australian newsrooms have made deals with both platforms totalling approximately AUD$200 million (US$126.4 million). The 1-year review of the Code has prompted questions about not just the legislation but also the lack of public detail about the deals made between news organisations and the platforms. This article seeks to critically … Show more
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