A descriptive reference framework for the personalisation of e-business applications

Abstract

Personalisation is widely considered as a critical element of contemporary electronic businesses. However, despite the wealth of scientific work on personalisation, the definition of the term remains blurred with as consequence a lack of clarity as to what to design or evaluate when it comes to this area of an e-business. E-business stakeholders, including designers, managers and customers, need to understand the significance of personalisation features for many reasons including: guidance for design and evaluation, user appeal and implications for e-business functionality. The paper introduces a descriptive framework for personalisation aspects of e-businesses, in business-to-consumer (B2C) situations, that is related to typical e-business functionality. The proposed framework classifies previous research and extends it to provide e-commerce stakeholders with a vocabulary for analysing e-businesses, for comparing personalisation features, and for explaining e-business commerce evaluation results. The framework is applied to the evaluation of the personalisation features of contemporary clothing e-businesses, and conclusions are drawn for the readiness of this sector to adopt personalisation requirements.

Big data analytics in E-commerce: a systematic review and agenda for future research

“…The first application of big data for e-commerce firms is the provision of personalized service or customized products (Koutsabasis et al 2008). Studies have argued that consumers typically like to shop with the same retailer using diverse channels, and that big data from these diverse channels can be personalized in real time Miller 2013).…”

Do personalisation and emotions affect the use of cancer-related websites?

“…The survey questions addressing the research questions cover: User personalisation needs ( RQ1 ). In total, 25 personalisation features adopted from comprehensive studies on adaptive hypermedia (Brusilovsky, 1996; Brusilovsky, 2001; Kobsa et al , 2001) and personalisation in e-commerce (Koutsabasis et al , 2008) were evaluated on three criteria: perceived availability, user preference for specific features and personalisation approach. Emotions as stimuli for health-website use ( RQ3 ). In total, 13 emotions were measured on a five-point Likert scale (1 – most likely; 5 – most unlikely), from basic emotions’ taxonomy (Ekman, 1992) – see Table III.…”

Application of customisation and personalisation in digital solutions of the non-life insurance market: a case study of Lithuanian, Latvian and Estonian e-sales platforms

“…On the other hand, a variety of existing framework forms and application scopes create issues of distinguishing them as marketingoriented, product-oriented, target audience-oriented, and/or technical-oriented frameworks. Moreover, a qualitative assessment on an application-level of customisation and personalisation is difficult (Koutsabasis et al, 2008). Therefore, a descriptive framework of a multidimensional functional and product-orientated assessment matrix has been designed.…”