A demand analysis for the Chinese Professional Baseball League 1990-2008

Abstract

Baseball is popular in many countries around the world and is undoubtedly the most popular professional sport in Taiwan. The Chinese Professional Baseball League (CPBL) grew consistently since being founded in 1990, with a 9% average annual growth rate of attendance until 1996. A rapid decline in attendance occurred, however, during the late 1990s and early 2000s. The regular season attendance peaked at 1.65 million in 1995 but fell to just 0.3 million in 2000. The CPBL reached its lowest attendance in 2000 with the average of 1,676 spectators per game. Although the demand for Major League Baseball (MLB) has been investigated, few researchers have focused on the Asian professional sports market (e.g. Lee, 2006

Integrity Fees in Sports Betting Markets

“…However, in general, it is commonly believed that honesty in competition represents an important component of demand for any sport. Chen et al ( 2012 ) suggest that attendance to the Chinese Professional Baseball League declined over a 20-year period, in part, because of game-fixing scandals and Merkel ( 2007 ) points out that attendance to Germany’s Bundesliga (top flight) soccer teams fell after a 1971 cheating scandal.…”

Sports Economics and Management of Asian Sports Business

“…The next paper in this issue by Chang (2018) examines the demand for attendance at Chinese Professional Baseball League (CPBL) games in Taiwan. Previously, scholars have examined the performance of players in the CPBL (Jane, Kong, & Wang, 2010), as well as attendance demand in the league (Chen, Lin, & Lin, 2012). Though there are a handful of such studies, Taiwan has generally been an under studied context in Asian sports economics, especially when compared to South Korea or Japan.…”

Variables affecting the market demand of sport lottery sales in China

“…A variety of factors have been proposed, including team quality, uncertainty of outcome, competitive balance, winning percentage (Byon et al , 2010; Davis, 2009; Denaux et al , 2011; DeSchriver, 1999; Knowles et al , 1992; Rascher, 1999; Shackelford and Greenwell, 2005; Zhang et al , 1997b, 2003, 2004), city population, community size, or student enrollment (Branvold et al , 1997; Deschriver, 1999; Pan et al , 1999; Robinson and DeSchriver, 2003; Schofield, 1983; Shackelford and Greenwell, 2005; Wells et al , 2000), promotion (Byon et al , 2010; Deschriver, 1999; Shackelford and Greenwell, 2005; Zhang et al , 1995, 2003), schedule of game (Braunstein et al , 2005; Zhang et al , 1995), ticket price (Deschriver, 1999; Zhang et al , 1995), accessibility (Hay and Thueson, 1986), income (Denaux et al , 2011), television coverage (Drever and MacDonald, 1981), substitute form of entertainment (Armstrong, 1999; Chen, 2012; Shackelford and Greenwell, 2005; Zhang et al , 1997a), and weather (Deschriver, 1999). Furthermore, the impact of game-fixing scandals is an interesting factor that has been investigated only within the context of Taiwan (Chen, 2012). Among these variables affecting market demand of sport events, some factors such as team quality, uncertainty of outcome, competitive balance, winning percentage, city population (community size or student enrollment), schedule of game, and accessibility are positively related to game attendance, while some factors such as ticket price and availability of entertainment substitutes are negatively related to game attendance.…”